최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.48 no.1, 2024년, pp.172 - 191
Tae-Youn Kim (Dept. of Fashion and Clothing, Seowon University) , Yoon-Jung Lee (Dept. of Home Economics Education, Korea University)
This study investigated how the visual and verbal presentation format of haptic information on apparel products in online stores affects consumers' imagery information processing. This includes the quantity and vividness of mental imagery, the ease of evoking mental imagery, and the evocation of ima...
Anderson, C. A. (1983). Imagination and expectation: The effect of imagining behavioral scripts on personal intentions.?Journal of Personality and Social Psychology, 45(2), 293-305. https://doi.org/10.1037/0022-3514.45.2.293
Babin, L. A., & Burns, A. C. (1997). Effects of prints ad pictures and copy containing instructions to imagine on mental?imagery that mediates attitudes. Journal of Advertising, 26(3), 33-44. https://doi.org/10.1080/00913367.1997.10673527
Branthwaite, A. (2002). Investigating the power of imagery in?marketing communication: Evidence-based techniques.?Qualitative Market Research: An International Journal, 5(3), 164-171. http://dx.doi.org/10.1108/13522750210432977
Brunner-Sperdin, A., Scholl-Grissemann, U. S., & StokburgerSauer, N. E. (2014). The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors. Journal of Business Research, 67(12), 2515-2522. http://dx.doi.org/10.1016/j.jbusres.2014.02.004
Burns, A. C., Biswas, A., & Babin, L. A. (1993). The operation?of visual imagery as a mediator of advertising effects. Journal of Advertising, 22(2), 71-85. https://doi.org/10.1080/00913367.1993.10673405
Childers, T. L., & Houston, M. J. (1983). Imagery paradigms?for consumer research: Alternative perspectives from cognitive psychology. Advances in Consumer Research, 10(1),?59-64.
Cho, C.-H., Kang, J., & Cheon, H. J. (2006). Online shopping?hesitation. Cyber Psychology & Behavior, 9(3), 261-274.
Choi, Y. K., & Taylor, C. R. (2014). How do 3-dimensional?images promote products on the Internet? Journal of Business Research, 67(10), 2164-2170. https://doi.org/10.1016/j.jbusres.2014.04.026
Citrin, A. V., Stem, Jr. D. E., Spangenberg, E. R., & Clark, M.?J. (2003). Consumer need for tactile input: An internet retailing challenge. Journal of Business Research, 56(11), 915-922. https://doi.org/10.1016/S0148-2963(01)00278-8
Ellen, P. S., & Bone, P. F. (1991). Measuring communication-evoked imagery processing. Advances in Consumer Research, 18(1), 806-812.
Eroglu, S. A., Machleit, K. A., & Davis, L. (2003). Empirical?testing of a model of online store atmospherics and shopper responses. Psychology and Marketing, 20(2), 139-150.?https://doi.org/10.1002/mar.10064
Finke, R. A., & Slayton, K. (1988). Explorations of creative?visual synthesis in mental imagery. Memory & Cognition,?16(3), 252-257.
Gronhaug, K., Kvitastein, O., & Gronmo, S. (1991). Factors?moderating advertising effectiveness as reflected in 333?tested advertisements. Journal of Advertising Research,?31(5), 42-50.
Ha, Y., & Lennon, S. J. (2010). Online visual merchandising?(VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation. Psychology & Marketing,?27(2), 141-165. https://doi.org/10.1002/mar.20324
Ji, H.-K. (2009). A Study on the consumer's return behavior?type in Internet clothing purchase. Journal of the Korean?Society for Clothing Industry, 11(1), 41-47.
Jeon, H. J. (2006). The effect of fabric characteristics and?information on internet clothing purchase [Unpublished?master's thesis]. Yonsei University.
Ki, H.-S. (2013). A study on knit flare skirts of hem for 3D?virtual clothing system: Focused on the angle of flare skirt.?Journal of the Korea Fashion & Costume Design Association, 15(2), 77-89.
Kim, E. H. (2023, November 5). 싸구려 원단을 6년동안 '가짜?캐시미어'로 판매... 업체 "우리도 몰랐다" [Cheap fabrics?sold as 'fake cashmere' for six years...vendors "we didn't?know"]. Asia Economy. https://www.asiae.co.kr/article/2023110509414724933
Kim, G.-A., Kim, C.-K., & Kim, M. J. (2013). An analysis of?the problem for providing product information in Internet?shopping mall. Journal of Korea Design Forum, 38, 387-397.
Kim, M., & Lennon, S. (2008). The effects of visual and verbal?information on attitudes and purchase intentions in internet?shopping. Psychology and Marketing, 25(2), 146-178.?https://doi.org/10.1002/mar.20204
Kosslyn, S. M., Brunn, J., Cave, K. R., & Wallach, R. W.?(1984). Individual differences in mental imagery ability: A?computational analysis. Cognition, 18(1-3), 195-243. https://doi.org/10.1016/0010-0277(84)90025-8
Kosslyn, S. M., Thompson, W. L., & Ganis, G. (2006). The case?for mental imagery. Oxford University Press.
Lee, J. H. (2014). The effect of sensory cues and imagery processing on attitudes to products: Focusing on haptic imagery [Unpublished master's thesis]. Ewha Womans University.
Lee, J.-J., & Lee, J.-S. (2006). A study of the visual effects by?variations in the location and width of the waist bands of?one-piece dress. Journal of Fashion Business, 10(4), 55-69.
Loken, B. (1984). Attitude processing strategies. Journal of?Experimental Social Psychology, 20(3), 272-296. https://doi.org/10.1016/0022-1031(84)90052-0
Lutz, K. A., & Lutz, R. J. (1978). Imagery-eliciting strategies:?Review and implications of research. Advances in Consumer Research, 5(1), 611-620.
MacInnis, D. J., & Price, L. L. (1987). The role of imagery in?information processing: Review and extensions. Journal of?Consumer Research, 13(4), 473-491. https://doi.org/10.1086/209082
MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role?of attitude toward the ad as a mediator of advertising?effectiveness: A test of competing explanations. Journal of?Marketing Research, 23(2), 130-143. https://doi.org/10.2307/3151660
Mazzocco, P. J., & Brock, T. C. (2006). Understanding the role?of mental imagery in persuasion: A cognitive resources?model analysis. In L. R. Kahle, & C.-H. Kim (Eds.), Creating images and the psychology of marketing communication (pp. 65-78). Lawrence Erlbaum Associates Publishers.
McGill, A. L., & Anand, P. (1989). The effect of imagery on?information processing strategy in a multi attribute choice?task. Marketing Letters, 1(1), 7-16. https://doi.org/10.1007/BF00436144
Na, H. Y. (2023, November 22). 다이텍연구원, 獨 뮌헨 ISPO서 '섬유소재 빅데이터 플랫폼' 홍보 [DYETEC Research?Institute, promotion of textiles big data platform in ISPO in?Munchen, Germany]. Newsis. https://www.newsis.com/view/?idNISX20231122_0002530721
Olsen, J. E., McAlexander, J. H., & Roberts, S. D. (1986). The?impact of the visual content of advertisements upon the?perceived vacation experience. Tourism Service Marketing:?Advances in Theory and Practice, 2, 260-269.
Onepixel. (2017, March). 3D modeling service for fashion textiles. https://www.onepixel.co.kr/biz/?qYToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmodeview&idx61611&tboard
Onepixel. (2022, August). 'Swatch book', online market for fashion textiles. https://www.onepixel.co.kr/biz/?qYToxOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjt9&bmodeview&idx61755&tboard
Park, M. (2009). A study on need for touch and haptic imagery?in online shopping environments. Journal of Consumer?Studies, 20(4), 49-69
Peck, J., Barger, V. A., & Webb, A. (2013). In search of a?surrogate for touch: The effect of haptic imagery on perceived ownership. Journal of Consumer Psychology, 23(2),?189-196. http://dx.doi.org/10.1016/j.jcps.2012.09.001
Peck, J., & Childers, T. L. (2003). Individual differences in?haptic information processing: The 'Need for Touch' scale.?Journal of Consumer Research, 30(3), 430-442. https://doi.org/10.1086/378619
PR Newswire. (2022, August 17). SwatchOn launches a digital?twin 3D fabric library to forge fashion's future. Special Times. https://www.specialtimes.co.kr/news/articleView.html?idxno31
Punj, G., & Moore, R. (2009). Information search and consideration set formation in a web-based store environment.?Journal of Business Research, 62(6), 644-650 https://doi.org/10.1016/j.jbusres.2007.04.013
Richard, M.-O., & Chebat, J.-C. (2016). Modeling online consumer behavior: Preeminence of emotions and moderating?influences of need for cognition and optimal stimulation level. Journal of Business Research, 69(2), 541-553. https://doi.org/10.1016/j.jbusres.2015.05.010
Rinaldo, S. B., & Childers, T. L. (2010). Haptic product information and consumers' recall of haptic imagery information. Advances in Consumer Research, 37, 646-648.
Rossiter, J. R. (1982). Visual imagery: Applications to advertising. Advances in Consumer Research, 9(1), 101-106.
Rossiter, J. R., & Percy, L. (1978). Visual Imaging ability as a?mediator of advertising response. Advances in Consumer?Research, 5, 621-629.
Rossiter, J. R., & Percy, L. (1980). Attitude change through?visual imagery in advertising. Journal of Advertising, 9(2),?10-16. https://doi.org/10.1080/00913367.1980.10673313
Sherman, S. J., Zehner, K. S., Johnson, J., & Hirt, E. R. (1983).?Social explanation: The role of timing, set and recall on?subjective likelihood estimates. Journal of Personality and?Social Psychology, 44(6), 1127-1143. https://doi.org/10.1037/0022-3514.44.6.1127
Shin, H. W., & Lee, J. S. (2004). The evaluation of fabric on the?Internet: The difference of cotton fabric texture perceived?between on-line and off-line. Journal of the Korean Society?of Clothing and Textiles, 28(3/4), 396-402.
Simon, H. A., & Hayes, J. R. (1976). The understanding process: Problem isomorphs. Cognitive Psychology, 8(2), 165-190. https://doi.org/10.1016/0010-0285(76)90022-0
Smith, R. A., Houston, M. J., & Childers, T. L. (1984). Verbal?versus visual processing modes: An empirical test of the?cyclical processing hypothesis. Advances in Consumer Research, 11, 75-80.
Statistics Korea. (2023). 2023년 10월 온라인쇼핑 동향 [Online shopping trends in October 2023]. https://www.kostat.go.kr/board.es?mida10301120300&bid241&actview&list_no428315
Walters, G., Sparks, B., & Herington, C. (2007). The effectiveness of print advertising stimuli in evoking elaborate?consumption visions for potential travelers. Journal of Travel Research, 46(1), 24-34. https://doi.org/10.1177/0047287507302376
Whang, M.-J., & Lim, E.-J. (2022, March 30). 2021 Consumption life indicators in Korea. Korea Consumer Agency.?https://www.kca.go.kr/home/sub.do?menukey6101&modeview&no1003294242&page2
Workman, J. E., & Caldwell, L. F. (2007). Centrality of visual?product aesthetics, tactile and uniqueness needs of fashion?consumers. International Journal of Consumer Studies, 31(6), 589-596. https://doi.org/10.1111/j.1470-6431.2007.00613.x
Yoo, J., & Kim, M. (2014). The effects of online product presentation on consumer responses: A mental imagery perspective. Journal of Business Research, 67(11), 2464-2472.?http://dx.doi.org/10.1016/j.jbusres.2014.03.006
Yuille, J. C., & Catchpole, M. J. (1977). The Role of imagery in?models of cognition. Journal of Mental Imagery, 1(1), 171-180.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.