[논문]The Streaming Industry in the U.S.: The Present and Future Prospects

Jeongsuk Joo

doi:10.17703/ijact.2024.12.1.94

The Streaming Industry in the U.S.: The Present and Future Prospects 원문보기

The International journal of advanced culture technology, v.12 no.1, 2024년, pp.94 - 99

Jeongsuk Joo (College of Liberal Arts, Jungwon University)

Abstract ▼ AI-Helper

In this paper, we aim to examine the recent state of the streaming industry in the U.S., and its future prospects as the most important force shaping the media landscape across the globe. First, we examine the launch of Disney's streaming services in late 2019 that heralded the start of the so-called streaming war to win subscribers and how the outbreak of COVID-19 in early 2020 helped its rapid growth. Then, we look at the crisis of the streaming industry in 2022, as subscriber growth slowed down for the first time and losses increased, and how this led to the growing emphasis on profitability. We also explore the subsequent attempts by streaming companies to cut costs and create more revenue, with the result that they were retreating from the previous strategy to grow their platforms at all costs. From this, we highlight that, while the future course of the streaming industry is not yet determined, the recent upheavals certainly made it more cost-conscious and conservative and less consumer-friendly.

주제어

표/그림 (1)

표 Table 1. Netflix vs. Disney: subscribers (in million) [5]

참고문헌 (17)

A. Lots, Netflix and Streaming Video: The Business of Subscriber-Funded Video on Demand, Medford,？MA: Polity, pp. 29-31, 2022.
R. A. Brookey, J. Phillips and T. Pollard, Reasserting the Disney Brand in the Streaming Era: A Critical？Examination of Disney+, New York: Routledge, pp. 1-32, 2023.
H. Vanhala, "A Critical Political Economy Analysis of the Streaming Industry's Structure," in A.？Ferchaud and J. M. Proffitt Eds, Television's Streaming Wars, New York: Routledge, pp. 9-25, 2023.
M. Sweney, "Disney Forecast to Steal Netflix's Crown as World's Biggest Streaming Firm," The？Guardian, March 14, 2021.
T. Maglio, "Netflix vs. Disney: Who's the Leader in Streaming Now?" IndieWire, May 24. https://www.？indiewire.com
C. Grimes, "Walt Disney Gains Ground on Netflix with Strong Growth in Streaming," Financial Times,？May 12, 2022.
R. Faughnder, "Bob Iger Announces 7,000 Job Cuts at Disney, Signals 'Significant Transformation,'"？LA Times, February 8, 2023.
T. Spangler, "Disney Now Has More Total Streaming Subscriptions Than Netflix-But Disney？Generates Much Lower Per-Sub Revenue," Variety, August 11, 2022.
A. Weprin, "Disney Soars Past 235M Streaming Subscriptions, Signals That Streaming Losses Have？Peaked," The Hollywood Reporter, November 8, 2022.
T. Aquilina, "How Disney Can Avoid Netflix's Missteps in the Streaming War," Variety, May 13, 2022.
I. Morris, "Streaming2.0: New Business Models Emerge as Streamers Battle for Sustainability," Fast？Company, September 23, 2022. https://www.fastcompany.com
P. Marx, "The Golden Age of Streaming TV Is Over," Business Insider, December 15, 2022.？https://www.businessinsider.com
M. Keys, "Disney CEO Affirms Streaming Future, But Not Without Short-Term Pain," Stream TV？Insider, February 8, 2023. https://www.streamtvinsider.com
R. Faughnder, "Hollywood's 2022 Double Trouble: Recession Fears and Streaming's Awkward Age,"？LA Times, November 8, 2022.
A. Watercutter, "The Day Streaming Died," The Wired, May 26, 2023. https://www.wired.com
T. Siddiqui, "The Future of Streaming Services and How They Might Continue to Evolve," Varsity,？February 21, 2023. https://www.varsity.co.uk
J. Joo, "Disney's Entry into Streaming Services and the Shifting Media Terrain in the U.S.," The？International Journal of Advanced Culture Technology, Vol. 11, No. 2, pp. 291-297, June 2023.？https://doi.org/10.17703/IJACT.2023.11.2.291

원문보기 상세보기

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

연합인증

The Streaming Industry in the U.S.: The Present and Future Prospects 원문보기

Abstract ▼ AI-Helper

주제어

표/그림 (1)

표/그림 (1)

참고문헌 (17)

이 논문을 인용한 문헌

관련 콘텐츠

원문 보기

원문 URL 링크

오픈액세스(OA) 유형

이 논문과 함께 이용한 콘텐츠

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

선택된 텍스트