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NTIS 바로가기Journal of destination marketing & management, v.17, 2020년, pp.100453 -
Ruiz-Real, José (Corresponding author.) , Luis , Uribe-Toril, Juan , Gázquez-Abad, Juan Carlos
Abstract Destination branding is an important research area and a powerful instrument for building the positioning of tourist destinations. The main objective of this study is to analyze the state-of-the-art research of destination branding. A bibliometric and a fractional accounting network mappin...
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