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Destination branding: Opportunities and new challenges

Journal of destination marketing & management, v.17, 2020년, pp.100453 -   

Ruiz-Real, José (Corresponding author.) ,  Luis ,  Uribe-Toril, Juan ,  Gázquez-Abad, Juan Carlos

Abstract AI-Helper 아이콘AI-Helper

Abstract Destination branding is an important research area and a powerful instrument for building the positioning of tourist destinations. The main objective of this study is to analyze the state-of-the-art research of destination branding. A bibliometric and a fractional accounting network mappin...

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