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POWER IN DESTINATION BRANDING

Annals of tourism research, v.36 no.2, 2009년, pp.247 - 267  

Marzano, G. ,  Scott, N.

Abstract AI-Helper 아이콘AI-Helper

This paper examines those forms of social power in evidence in a destination branding process. Despite numerous conceptualizations of destination branding as a collaborative process, this paper finds that power is exerted in various forms and a destination branding process can have a positive outcom...

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