초록

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Abstract ▼ AI-Helper

Successful apparel product development is increasingly valued as a key component of survival and sustaining growth. Design development is crucial in product success and failure because it decides what should be developed. The purpose of this study was to explore the design inspiration sources impact...

Successful apparel product development is increasingly valued as a key component of survival and sustaining growth. Design development is crucial in product success and failure because it decides what should be developed. The purpose of this study was to explore the design inspiration sources impacting on successful apparel product development, Qualitative research method was employed and in-depth, face-to-face interviews were conducted with 27 individuals who have been developing apparel products in the U.S. fashion industry as designer or merchandiser. Successful apparel product was defined as products that satisfied the company goal in term; of sales and profitability. It was found that the designs of successful products were generated from past successful product, shopping the market, buyer or supplier inputs, fabric, media, or an event Therefore, the findings of this study made valuable implications about design inspirations of successful apparel products to industry practitioners, especially those engaged in managing apparel product development. At the sam: tine, this study presented researchers and educators in the area of apparel design a baseline for further studies that relate apparel design to product success and failure.

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