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Abstract ▼ AI-Helper

This study aims to characterize the effects of different combinations of colors and their area-ratio in striped neckties on the gender of the observer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 28 ∞lor pictures manipulated wi...

This study aims to characterize the effects of different combinations of colors and their area-ratio in striped neckties on the gender of the observer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 28 ∞lor pictures manipulated with every combination of 12 different colors and 7 different area-ratios. The subjects were 672 undergraduate students in Gyeongnam, Seoul, Susan, and Daegu areas. The image evaluation by Semantic Differential measured people’s reactions to stimuli in terms of a rating on bipolar scales defined with contrasting adjectives at each end. The results of this study were as follows: The analyses of images in terms of combinations of colors and area-ratio of oblique striped neckties reveal that the determining factors are of five characteristic dimensions of youth-activity: attractiveness, ability, appeal, and warmness. In addition, it has been found that individual reactions to striped neckties are affected by the observer"s gender as well as combinations of colors and area-ratio and that those images vary with every combination of each factor. The study results are highly expected to be used as sources in developing color theory and effective image-making.

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