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Abstract ▼ AI-Helper

The purpose of this study was to demonstrate a theory framework for the influence of the organizational communication as it related to job satisfaction and performance in hotel industry. To summarize the result of the data through covariance structural modeling is as follows: 1. Internal communicati...

The purpose of this study was to demonstrate a theory framework for the influence of the organizational communication as it related to job satisfaction and performance in hotel industry. To summarize the result of the data through covariance structural modeling is as follows: 1. Internal communication of hotel had a direct effect on organizational culture and hotel orientation As a result, internal communication of hotel depended on the organizational culture and hotel orientation and its mobility and conversely the internal communication. 2. Organizational culture had a direct effect toward the positive direction on hotel orientation and job satisfaction Hotel orientation also had a direct positive effect on job satisfaction. 3. This study showed that internal communication of hotel had significant impact on job satisfaction and performance. Organizational culture and hotel orientation also have an effect job satisfaction and performance according to the consequence of analysis through questionnaire surveys. While this thesis indicated that it is necessary to develop the internal communication of a hotel to enhance performance, further studies should be expanded to include administration and to exclude the minimal errors within the samples and the problem of general application.

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