초록

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Abstract ▼ AI-Helper

This exploratory Q study about avatar characters in cyberspace yielded three behavioral role types: somatic-level role type, social role type, and intra-psychic role type. The common denominator of these three types imply a general motive and gratification that avatar users seek through their cyber ...

This exploratory Q study about avatar characters in cyberspace yielded three behavioral role types: somatic-level role type, social role type, and intra-psychic role type. The common denominator of these three types imply a general motive and gratification that avatar users seek through their cyber body, that is, delivering themselves from deviance to normality. The concept of "self" as portrayed in avatar characters came to represent the active construction of identity. As such, avatars were found to be evolving from anonymity to transparency, from ideal to realistic self, and from pursuing false to real hope. Through these roles, net users strive to fill up fantastic cyber world with tangible hopes and plausible dreams. The study results indicate avatars function as a catalyst between the real space and the cyber space. Upon netizens" command, avatars set out to play various roles to liaison between the two worlds. It is thus argued that avatars contribute to fostering the sense of genuine self by whom the active agent of self is constructed and subsequent roles are assumed.

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