초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

The development of media interface generates an important question: how the interface affects social interaction, such as public discussion and formation of public opinion. An experiment is designed to examine the effects of interface modality on social presence and the mediating effects of social p...

The development of media interface generates an important question: how the interface affects social interaction, such as public discussion and formation of public opinion. An experiment is designed to examine the effects of interface modality on social presence and the mediating effects of social presence on online discussion. Participants in the experiment discussed with each other on the issue of abortion, by text-chat or audio/video-chat on Instant Messenger Service. Results showed that social presences, both before and after discussion, were higher in the audio/video-chat condition than in the text-chat condition. In the audio/video-chat condition, social presence was higher after the discussion than before. Participants in the audio/video-chat condition evaluated the online discussion more positively, had more favorable attitudes to their partners, acquired more knowledge, and changed their opinions on the topic more. Participants’ feeling of social presence during the interaction was a significant mediator for the effects of multi-sensory interface on the evaluation of online discussion, attitudes toward their discussion partners, and the opinion change. Practical and theoretical implications of the current study for the design of multi-modal interface and the study on the online interaction in multimedia environment were also discussed.

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