초록

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Abstract ▼ AI-Helper

As online media are lately gaining their popularity among general population, more fan groups of popular culture are also extensively utilizing online media as a way of enjoying their stars. They have been actively participating in various fan activities and rituals in rather traditional ways using ...

As online media are lately gaining their popularity among general population, more fan groups of popular culture are also extensively utilizing online media as a way of enjoying their stars. They have been actively participating in various fan activities and rituals in rather traditional ways using offline media up to this point. This study is designed to achieve two major goals: first, it aims at analyzing major factors which are responsible for new scenes of online fan activities in relation to their enjoyment and pleasure; secondly, it also plans to uncover newly emerged ways of which fans claim to be fans by indulging in fan-specific activities. In doing so, this study also attempts to discuss how online media as new forms of media meet with fans and how their cooperations produce new cultual phenomena and finally, what are the implications of all these cultural changes. The research shows that major contributing factor to newly emerged ways of fans involvement is fast and easy accessibility to various source of informations. As fans are getting more and quicker accessibilities to information about their heroes and heroins, we are witnessing following changes in fandom: l ) more people can be easily joining as fans utilizing online media; 2) fans are not only consuming cultural texts delivered to them by the media but also producing them about their stars; 3) many fans act as "sysops " or join as members of "fanpage " of their stars and these activities themselves became meaningful among them by building up their own communities; 4) fan groups are getting more diversified since not all fans adore their stars for exactly identical reasons and cyberspace of online media allows them to gather together as separate small groups.

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