초록

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Abstract ▼ AI-Helper

This study examines uses and gratifications of the smartphone users and their dissatisfying elements on using the service. It also explores demographic characteristics, personal characters, and smartphone dependendies of the smartphone users. The findings show that the five gratification factors are...

This study examines uses and gratifications of the smartphone users and their dissatisfying elements on using the service. It also explores demographic characteristics, personal characters, and smartphone dependendies of the smartphone users. The findings show that the five gratification factors are extracted: fast connectivity, entertainment/passing time, social position, solving problem, and camera/screen. Three non-gratification factors are also extracted: software, economical, and hardware. It is noticeable that top three non-gratification items are significantly related with economical factor. The results also indicate that the gratification factors, smartphone dependencies, and demographic characteristics are highly correlated. Smartphone adopters are using the device for both ritualistic and instrumental purposes. They use smartphones for not only utilitarian but also hedonic purposes in all aspects of users" personal lives. The finding suggests that users" perceived utilitarian performance and hedonic performance as two primary evaluative dimensions for smartphones.

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