초록

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Abstract ▼ AI-Helper

This study is designed to test whether interpersonal communication could be played as a moderating variable in the process of the use of mass media having an effect on social capital. The study is distinguished from most of previous studies which often consider interpersonal communication as another...

This study is designed to test whether interpersonal communication could be played as a moderating variable in the process of the use of mass media having an effect on social capital. The study is distinguished from most of previous studies which often consider interpersonal communication as another competing independent variable with mass media or as an mediating variable for the effect of mass media. Using a structural equation model, this study analyzed the data collected from the national sample of 1500. This study suggests that there exist three types of interpersonal communications based on its size and direction. This study indicates that the influences of the use of mass media, such as Internet and television, on social capital, vary depending on types of interpersonal communication. As raised in "differential gains models," the empirical results offer an important implication that interpersonal communication could be a moderating factor in the process of the use of mass media having an effect on social capital.

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