최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기IEEE intelligent systems, v.26 no.6, 2011년, pp.31 - 39
Xiarong Li , Zeng, D. D. , Yong Liu , Yanwu Yang
Modeling click fraud as a competitive strategy illustrates the motivations behind publisher behaviors and shows how it evolves and harms market efficiency....
Wilbur, Kenneth C., Zhu, Yi. Click Fraud. Marketing science : the marketing journal of TIMS/ORSA, vol.28, no.2, 293-308.
Kshetri, Nir. The Economics of Click Fraud. IEEE security & privacy, vol.8, no.3, 45-53.
Varian, Hal R.. Position auctions. International journal of industrial organization, vol.25, no.6, 1163-1178.
The Theory of Learning in Games fudenberg 1998
Kitts, Brendan, LeBlanc, Benjamin, Meech, Ryan, Laxminarayan, Parameshvyas. Click fraud. Bulletin of the American Society for Information Science and Technology, vol.32, no.2, 23-4.
Interactive Advertising Bureau and PricewaterhouseCoopers lAB Internet Advertising Revenue Report 2010 Full Year Results 2011
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