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International journal of physical distribution & logistics management, v.43 no.10, 2013년, pp.852 - 865
Hjort, Klas , Lantz, Björn , Ericsson, Dag , Gattorna, John
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Purpose - The purpose of this paper is twofold: first, to empirically test whether a "one size fits all" strategy fits the fashion e-commerce business and second, to evaluate whether consumer returns are a central aspect of the creation of profitability and, if so, to discuss the role of retu...
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