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Pre-launch new product demand forecasting using the Bass model: A statistical and machine learning-based approach

Technological forecasting and social change, v.86, 2014년, pp.49 - 64  

Lee, H. ,  Kim, S.G. ,  Park, H.w. ,  Kang, P.

Abstract AI-Helper 아이콘AI-Helper

This study proposes a novel approach to the pre-launch forecasting of new product demand based on the Bass model and statistical and machine learning algorithms. The Bass model is used to explain the diffusion process of products while statistical and machine learning algorithms are employed to pred...

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