초록

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Abstract ▼ AI-Helper

As the major paradigm of public health has been changed from curing diseases by doctors to preventing diseases by people, the discussions regarding how to convey the health messages about the importance of regular check-ups, pre-screening process, and healthy lifestyles to the public more efficientl...

As the major paradigm of public health has been changed from curing diseases by doctors to preventing diseases by people, the discussions regarding how to convey the health messages about the importance of regular check-ups, pre-screening process, and healthy lifestyles to the public more efficiently has become very vital issue ever. According to doctors" recommendations, those pre-cautions conducted by patients could prevent many diseases to proceed to the terminal stages. Therefore, how can diverse health messages be delivered to the public effectively so that they will follow the suggestions by doctors such as making regular check-ups a routine thing in people"s lives should be very important topic. The present study investigates which media or information route is more effective than others for Korean people to accept a specific health message encouraging to do regular check-ups for several preventable diseases (cancer, diabetes, and cardiovascular diseases) which are the top reasons for Korean"s death. The participants are exposed to the health message through three different information routes. Those are television news program, the people around themselves, and online cafe or blog. After each participant is exposed to one of the information routes, the following topics are asked for the participants" opinions: 1) The degree of trust of the health message given, 2) The possibility for behavioral changes, 3) Intention to talk about the health message with family and friends. The results indicated that the participants were showing different levels of acceptance of the health message depending on the different information routes.

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