초록

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Abstract ▼ AI-Helper

Identity design, a process of communication, connects corporate identity and corporate image through the result of design. In this study, I intend to explore the process and role of the encoding and decoding of identity design as a process of communication through theoretical review on communicati...

Identity design, a process of communication, connects corporate identity and corporate image through the result of design. In this study, I intend to explore the process and role of the encoding and decoding of identity design as a process of communication through theoretical review on communication and identity design. Identity design, as a process of communication, establishes identity by conceptualizing the intangible image of an object. By symbolizing, visualizing, and expressing identity through language, I am going to produce the results of design, and optimize them as a point of contact for the direct and indirect experiences of the general public. Objects, identities, and images produced at this moment are errors in communication. I am going to verify them through semiology, and draw from a number of cases of the results of communication. By doing this, I am going to suggest the ideal achievements of communication which focus on the reconciliation of objects, identity, and image which complement identity design at a tangible stage and that after user-oriented design concepts.

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