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Abstract ▼ AI-Helper

The current study analyzes users’ continued use of the smart phone using an extended version of expectation-confirmation model(ECM). The main argument of this study is that the concept of usefulness, which is one of the most important concepts in the past studies of information technology adoption...

The current study analyzes users’ continued use of the smart phone using an extended version of expectation-confirmation model(ECM). The main argument of this study is that the concept of usefulness, which is one of the most important concepts in the past studies of information technology adoption, has limited capability to explain perceived value of a smart phone due to its emphasis on the functional value of the product. The paper distinguishes perceived consumption values of smart phone into functional, social and epistemic values and integrates them with ECM along with other frequently used variables such as ease of use, enjoyment, subjective norm to investigate antecedents of smart phone users’ intention to continue to use smart phones. A structural equation model analysis was carried out to test the research model. The results find the model to be robust, and support most of research hypotheses. The findings suggest that ECM is still a reliable research model in the research of smart phone, and confirms that there are three different types of smart phone values, with each of them having different relationships with other variables.

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