초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

The main goal of the paper is to examine the phenomenon of political participation of social media users based on the roles of such social interaction factors as subjective norm and peer-group pressure. The paper proposes two research questions: (1) How actively do political expressions of social ...

The main goal of the paper is to examine the phenomenon of political participation of social media users based on the roles of such social interaction factors as subjective norm and peer-group pressure. The paper proposes two research questions: (1) How actively do political expressions of social media users affect the political participation?, (2) How does social interaction factors adjust the relationship between political expression and political participation? The online survey was conducted among 500 residents in Seoul after the Seoul Mayoral By-Election in October, 2011 in order to empirically investigate the relationship between social media use and political participation. The results present two major findings. First, users who actively express their political views within social media seem to be more actively involved with politics outside the social medial as well. Second, the result of this study suggests peer-group pressure as a better moderator of political participation than subjective norms in social media.

주제어