초록

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Abstract ▼ AI-Helper

The purpose of the study is to identify factors in perception of corporate logo, and to propose a visual communication strategy for better marketing. This study tries to find types of logo to read consumer’s mind and to bring positive effect through detailed research. Design management is one of b...

The purpose of the study is to identify factors in perception of corporate logo, and to propose a visual communication strategy for better marketing. This study tries to find types of logo to read consumer’s mind and to bring positive effect through detailed research. Design management is one of big issue. Also design is working as a competitive power and core success factor. The logo design of brand stimulate the first emotional response to the consumer and it can bring consumer preference about the brand itself. From this view point, this study utilize Q methodology which is based on subjective materials than objective materials. Through this research we can find five types. The results of this study showed five design types The Aesthetic(Aesthetes), The Timeless (Everlasting seekers), The Simple (Simplists), The Usable (Pragmatists), The Memorable (Memory seekers) on which an effective creating brand logo was proposed. Using guideline of the five types, we can develop unique and attractive logo design of brand which can decide brand image of corporate brand.

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