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Abstract ▼ AI-Helper

Various social media services are being incorporated into museum’s communication tool due to social media’s prominent influence on social, cultural changes in our society. As a result, the brand new communication channel for museums has been developed, nonetheless, such potential for change in mus...

Various social media services are being incorporated into museum’s communication tool due to social media’s prominent influence on social, cultural changes in our society. As a result, the brand new communication channel for museums has been developed, nonetheless, such potential for change in museum must not be considered as a result of a simple introduction of upcoming technology to the museum. Museum’s change has rather to be considered as the outcome of new dimensions of accessibility to museum and consequent changes in rethinking fundamental role of museum. The application of social media on museum has to be executed in consideration of paradigm shift in museum philosophy: post-museum. The communication model of museum has been rapidly changed by social media, yet it needs more detailed research on itself with diverse perspectives and approaches. This paper studies on the present state of museum’s social media and rethinking of its role with museological viewpoint. By this, some planning issues and strategies are suggested for making new values of museum in a post-museum era.

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