초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

In recent years the dynamic of competition has move into cities from countries and has been fiercer than ever, as the influence of globalization has been accelerated. Therefore shaping an urban identity of its own has been getting more important for making contribute to the local economy. The envi...

In recent years the dynamic of competition has move into cities from countries and has been fiercer than ever, as the influence of globalization has been accelerated. Therefore shaping an urban identity of its own has been getting more important for making contribute to the local economy. The environmental design plays a key role in the success of urban marketing. In a search of significance of urban landmark that urban bridge can have and be different from various environmental design factors, this paper have implemented thorough analysis on the cases of top ten bridges in the world and two top bridges such as GwangAn Bridge in Busan and Incheon Bridge in Inchon in Korea. The purpose of this study is to provide not only analysis of current Korea’s bridge design but also directions for improvement based on the analysis. Ideas for minimizing trial and errors of promoting Tour and Leisure City in Korea and its management and maximizing urban marketing effectiveness and building up successful urban city have been presented on this paper.a difference from other cities around the world. Each urban government has made tremendous efforts to attain competitive edge around the world. These efforts create a new area of urban marketing and face strong competition with other cities of various characters. The development of urban landmarks is a key marketing tool, in order to build up urban image. Through building up urban image, city government can establish its integrated urban image and subsequently boosted tourism industry can also.

Keyword