초록

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Abstract ▼ AI-Helper

This study aims at understanding whether of the preferences of brand, design and country of origin’s matching and the distribution pattern of the cases, based on male cosmetics brand in domestic and overseas. Materials were collected from April 30 2012 until May 11, and 200 male college students l...

This study aims at understanding whether of the preferences of brand, design and country of origin’s matching and the distribution pattern of the cases, based on male cosmetics brand in domestic and overseas. Materials were collected from April 30 2012 until May 11, and 200 male college students located in Yongin city, Kyeonggi-do became the object of survey. The statistics program SPSS 20.0 was used for the collected materials, and frequency analysis and crossed analysis were performed. Main results of the study can be summarized as follows. First, generally the square type container design was preferred, and the reason for such preference was because of silhouette. Second, Ming-style font was most preferred in calligraphic style because of luxuriousness. Third, the rate of concordance for brand and container design was higher than that of the brand and calligraphic style. Fourth, when the information of country of origin became available, most of product preference moved to product of France. This result means that the transition of consumers’ consistency is great in preference of brand and design.

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