참고문헌 (30)

1. Influencer, the extraordinary influence of ordinary people Lee 1st ed. 2018 

2. Shin, Young-Woong, Cho, Chang-Hoan. A Study on Advertising Effectiveness of Source Expertness and Social Distance in Facebook : Applying Persuasion Knolwedge Model. 광고학연구 = The Korean journal of advertising, vol.25, no.1, 343-366.

   상세보기

3. Journal of Korean Competition Law Park 32 355 2015 "Articles : The Regulation of Blog Advertising-focusing on the case of undisclosed economic interests" 

4. "A Study on the Social Network Influencer for Long-tail Marketing : Focusing on the Korean Film Industry" Park 774 2014 

5. science Barabasi 286 5439 509 1999 10.1126/science.286.5439.509 "Emergence of scaling in random networks" 

   상세보기

6. "Effects of Social Network Fashion Influencer's sincerity on Consumer's Intention of Behavior" Kim 233 2017 

7. 이현우, 김운한. 디지털 사이니지의 매체결합 유형과 상호작용 전략 -유형별 미디어 크리에이티브 사례분석을 중심으로. 디지털콘텐츠학회 논문지 = Journal of Digital Contents Society, vol.17, no.1, 33-41.

   원문보기 상세보기

8. Using Social influencer Strategies to Enter the U.S. Market Choi 

9. What will you do? The Age of Caleb's Old Granny Mak-rye Park [Internet] 

10. 김선진. 온라인 동영상, 음악서비스 및 미디어 이용 현황과 전망 - 20대 대학생을 중심으로. 디지털콘텐츠학회 논문지 = Journal of Digital Contents Society, vol.16, no.1, 137-144.

    원문보기 상세보기

11. Journal of Digital Contents Society Jeon 9 4 525 2008 "Service Strategy of Video in UCC(User-Created Contents)" 

12. Changed marketing rules..."Capture the Influencer" [Internet] 

13. Indication and Advertising Review Guidelines for Recommendation and Guarantee [Internet] 

14. Guidelines for Internet Advertising [Internet] 

15. Journal of Cybercommunication Academic Society H. J. L 31 3 95 2014 "Effects of source type and sponsorship notification in blog marketing : An application of the persuasion knowledge model" 

16. The Justice Ko 126 9 2011 "Consumer's Damages by a Power Blogger and Redress" 

17. Korean Journal of Journalism & Communication Studies Kim 52 5 130 2008 "Different Persuasion Effects according to Message Types, Why and How? : An Application of the Persuasion Knowledge Model" 

18. Journal of Practical Research in Advertising and Public Relations Soh 5 2 112 2012 "Examining the Effects of Message Sidedness and Rewarded Consumer Referral in the Context of Blog Product Reviews" 

19. Journal of Public Relations Kim 10 2 61 2006 "Theoretical Review of Persuasion Knowledge Model" 

20. Friestad, Marian, Wright, Peter. The Persuasion Knowledge Model: How People Cope with Persuasion Attempts. The Journal of consumer research, vol.21, no.1, 1-31.

    상세보기

21. 2017 Survey on the Internet Usage [Internet] 

22. Journal of Communication Design Kim 64 118 2018 "Analysis of Chinese User’s Attitude depending on Difference in the Type of Product Posting Informant in Sina Weibo -Comparison of Product Post by Company, Celebrity, Common People-" 

23. A Journal of Brand Design Association of Korea Nam 10 3 159 2012 10.18852/bdak.2012.10.3.159 "Impact of Endorsers' Body Exposure, Consumers' Gender and Body-esteem on Advertising Effectiveness - Comparative Study between Celebrity Endorser and Typical Consumer-" 

    상세보기

24. Choi , Jiyoon, Cheong , Yunjae. The Study on the Strategies of Beauty Influencer Marketing : Mass Media vs. Social Media. 광고학연구 = The Korean journal of advertising, vol.28, no.4, 47-72.

    상세보기

25. "The Effect of Price Discount on Consumers' Intent to Buy Food" Lee 257 2016 

26. Journal of Korean Marketing Association Choy 28 1 21 2013 "The Effect of Purchase Incentive Type and Company Awareness on Consumer Response:Focusing on the Warmth-Competence Perception" 

27. Morrin, Maureen, Lee, Jonathan, Allenby, Greg M.. Determinants of Trademark Dilution. The Journal of consumer research, vol.33, no.2, 248-257.

    상세보기

28. 10.18859/ssrr.2015.08.31.3.27 

    

29. MacKenzie, Scott B., Lutz, Richard J.. An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of marketing, vol.53, no.2, 48-65.

    상세보기

30. The Korean Journal of Advertising and Public Relations Sohn 16 2 183 2014 "A Study on the Advertising Effects of Celebrity Endorser in Korea A Meta-analytic Review"