The aim of this research is to study the impact of K-POP, especially, related to the foreign consumers, and focusing on Japanese consumer loyalty in purchasing South Korean cosmetics. Summarily, the basic premise of this paper is that 'K-POP' can bring not only the direct effects which are from expo...
The aim of this research is to study the impact of K-POP, especially, related to the foreign consumers, and focusing on Japanese consumer loyalty in purchasing South Korean cosmetics. Summarily, the basic premise of this paper is that 'K-POP' can bring not only the direct effects which are from exporting the products of 'K-POP' such as movie, music, drama, etc, but the effects of increasing the purchase relating to food, clothes, tour, home appliances, etc which have no the direct effects with 'K-POP' .
Specifically, this research is aimed to evaluate the impact of 'K-POP' on Japanese consumer loyalty relating to Korean cosmetics. Comparing with other developed countries, the prices of Korean cosmetics are cheap. But Korean cosmetics are evaluated that having good image and expected that preference of Korean cosmetics can continue to become higher. In detail, first, this paper uses the previous researches about the developing process of 'K-POP', especially, is going to evaluate the relevance on the cultural effect and consumer attitude via investigating the developing process of 'K-POP' in Japan. The research on the impact of 'K-POP' is of very importance. In addition, this academic development will be expected in future. The results of this research are considered supporting the basic research results. Second, this study executes the research on the awareness and attitude of the consumers in the oversea market.
The implications can be provided so much in the comparative study opinion on the awareness and attitude of the consumers. The basic results about the localization can be provided through evaluating if the direction of domestic marketing policy and the direction of the oversea marketing policy are same or not. Fourth, this research presents the research model on the relationship presents the research model on the relationship between purchase intention and consumer loyalty related to the domestic products and analyzes the research hypotheses proposed.
In other words, this research is going to evaluate if the impact of ' K-POP' has or not via executing the empirical analysis on the impact of 'K-POP' on the Japanese consumers' brand trust, favor , and loyalty related to Korean cosmetics.
This study presented the investigation design, the data collection, and the results, especially, the results of the statistical analysis on the impact of 'K-POP' on the achievements of Korean cosmetics about Japanese consumers who were treated as the research objects in this study.
The aim of this research is to study the impact of K-POP, especially, related to the foreign consumers, and focusing on Japanese consumer loyalty in purchasing South Korean cosmetics. Summarily, the basic premise of this paper is that 'K-POP' can bring not only the direct effects which are from exporting the products of 'K-POP' such as movie, music, drama, etc, but the effects of increasing the purchase relating to food, clothes, tour, home appliances, etc which have no the direct effects with 'K-POP' .
Specifically, this research is aimed to evaluate the impact of 'K-POP' on Japanese consumer loyalty relating to Korean cosmetics. Comparing with other developed countries, the prices of Korean cosmetics are cheap. But Korean cosmetics are evaluated that having good image and expected that preference of Korean cosmetics can continue to become higher. In detail, first, this paper uses the previous researches about the developing process of 'K-POP', especially, is going to evaluate the relevance on the cultural effect and consumer attitude via investigating the developing process of 'K-POP' in Japan. The research on the impact of 'K-POP' is of very importance. In addition, this academic development will be expected in future. The results of this research are considered supporting the basic research results. Second, this study executes the research on the awareness and attitude of the consumers in the oversea market.
The implications can be provided so much in the comparative study opinion on the awareness and attitude of the consumers. The basic results about the localization can be provided through evaluating if the direction of domestic marketing policy and the direction of the oversea marketing policy are same or not. Fourth, this research presents the research model on the relationship presents the research model on the relationship between purchase intention and consumer loyalty related to the domestic products and analyzes the research hypotheses proposed.
In other words, this research is going to evaluate if the impact of ' K-POP' has or not via executing the empirical analysis on the impact of 'K-POP' on the Japanese consumers' brand trust, favor , and loyalty related to Korean cosmetics.
This study presented the investigation design, the data collection, and the results, especially, the results of the statistical analysis on the impact of 'K-POP' on the achievements of Korean cosmetics about Japanese consumers who were treated as the research objects in this study.
주제어
#K-POP
#Brand Loyalty
#Korean Cosmetic
#Japanese Consumer
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