Abstract

The purpose of this study is to clarify the change of important clothing evaluative criteria according to the clothing buying process and to bulid the flow chart of clothing buying process and clothing evaluative criteria. The study is carried out in two ways, they are, literature study and empirical survey. The results are as following; 1. the change of the important clothing evaluative criteria according to the clothing buying process is found out. 2. The clothing buying process is that problem recognition -1 decision of clothing wearing situation $\rightarrow$ search and evaluation of genaral Clothing information $\rightarrow$ decision of price limit $\rightarrow$ (search and evaluation of brand information 1 narrowing of brand range) $\rightarrow$ search and evaluation of store information $\rightarrow$ decision of store $\rightarrow$ search and evaluation of clothings in the store $\rightarrow$ narrowing of determinant clothing range $\rightarrow$ trial, trial evaluation and decision $\rightarrow$ buy-ing (or reject) $\rightarrow$ result evaluation. 3. The flow chart is built by the clothing buying process and the clothing evaluative criteria

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1. 2000. "Consumers’Purchasing Process of Fashion Products on the Internet: A Qualitative Approach" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(6): 907~917  원문보기 상세보기
2. Yoon, Nam-Hee ; Rhee, Eun-Young 2009. "The Qualitative Study on Consumers' Price Related Response in Clothing Purchase Decision-Making Process" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 11(4): 537~548  원문보기 상세보기