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NTIS 바로가기Information Systems Review, v.7 no.2, 2005년, pp.61 - 84
Previous studies indicate that information and communication technology (ICT) adoption is affected by innovation influence such as usefulness, ease of use and self-efficacy. Most of these studies, how-ever, bypassed imitation influence such as subjective norms, word-of-mouth, and advertising, specif...
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