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NTIS 바로가기경영정보학연구 = The journal of MIS research, v.16 no.4, 2006년, pp.71 - 101
조문제 (포스코경영연구소, 한국외국어대학교) , 정윤 (한국외국어대학교 경영학과)
Modern companies have heavily invested in developing CRM systems without explicitly knowing how the systems improve customer relationship management. Many researchers have attempted to find the factors that contribute to the success of CRM systems. However, most research have investigated the direct...
고창배, 윤종수, 강재정, 윤종옥, "CRM 관점에서의 조직적 특성이 추진성과에 미치는 영향," 한국경영정보학회, 춘계학술대회, 2004, pp. 358-365
김계수, AMOS 구조방정식 모형분석, SPSS 아카데미, 2001
김용덕, 안철경, "보험회사 부문별 및 산업별 CRM 성공요인에 관한 실증 연구,"?리스크 관리연구, 제13권, 제1호, 2002, pp. 121-153
김현규, 우성범, "CRM 프로세스 연계성 및 전략적 통합성과 성과와의 관계," 한국경영 정보학회, 추계학술대회, 2002, pp. 565-569
연순희, 최희수, 유시정, "금융기관의 CRM 전략과 성공요인에 관한 연구," 서비스 경영 학회지, 제4권, 제3호, 2003, pp. 89-110
정경수, 노미진, "조직특성을 고려한 CRM 성공요인에 관한 실증 연구," 한국경영정보학회, 춘계학술대회, 2004, pp. 342-349
정충영, 최이규,? SPSSWIN을 이용한 통계분석, 4판, 무역경영사, 2001
채서일,?사회과학 조사방법론, 2판, 학현사, 2001
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