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[국내논문] 인지적 몰입이 개인의 기술 수용에 미치는 영향: MP3 플레이어에 대한 실증 연구
The Effect of Cognitive Absorption on the Individual Intention of Technology Acceptance: An Empirical Study on the MP3 Player 원문보기

경영정보학연구 = The journal of MIS research, v.16 no.1, 2006년, pp.45 - 69  

김보연 (서울대학교 경영대학) ,  이상근 (아주대학교 경영대학 e-비즈니스학부) ,  강민철 (아주대학교 경영대학 e-비즈니스학부)

Abstract AI-Helper 아이콘AI-Helper

Technology Acceptance Model (TAM) has been widely used to predict user's behavior to accept the technology. Prior researches have been mainly focused on innovation constructs such as perceived usefulness and perceived ease of use. However, very little research has been conducted to understand indivi...

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참고문헌 (71)

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