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NTIS 바로가기한국경영과학회지 = Journal of the Korean Operations Research and Management Science Society, v.32 no.1, 2007년, pp.105 - 124
이기순 (고려대학교 경영학) , 김상용 (고려대학교 경영대학)
CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long ...
김동훈, 김현정, 이승원, '소비자의 인구통계적 특성이 판매촉진 민감도에 미치는 영향에 관한 연구', 소비자학 연구, 제13권, 제1호(2002), pp.99-117
김동훈, 박흥수, '광고, 가격, 판매촉진의 단기 및 장기적 효과분석에 관한 연구', 경영학연구, 제31권, 제2호(2002), pp.141-163
김진기, '이동전화사업자들의 가입해지방어전략', 정보통신정책연구원 발간물, 1998
김주영, 민병필, '판매촉진 수단의 유형의 판촉효과 연구', 경영학연구, 제34권, 제2호(2005) pp.445-469
디지털타임즈, 현장리포트-한 이동통신고객의 배신감, 2006년 03월 26일
동아일보, 재테크 특집-은행성공상품 특별한게 따로 있다, 2006년 06월 27일
머니투데이, 카드사, 신규고객유치......'실속마케팅' 승부, 2006년 09월 24일
연합뉴스, SKT, 멤버십 혜택 최대 40% 줄여, 2006년 09월 27일
이순묵, 요인분석의 기초, 교육과학사, 2000
www.mic.go.kr/index, www.dataNet.co.kr
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