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신규고객 유치에 따른 기존고객의 이탈가능성 연구
A Study on the Current Customer's Defection Due to Promotions Focused on New Customer Acquisition 원문보기

한국경영과학회지 = Journal of the Korean Operations Research and Management Science Society, v.32 no.1, 2007년, pp.105 - 124  

이기순 (고려대학교 경영학) ,  김상용 (고려대학교 경영대학)

Abstract AI-Helper 아이콘AI-Helper

CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long ...

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