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NTIS 바로가기정보시스템연구 = The Journal of information systems, v.17 no.3, 2008년, pp.111 - 134
서창교 (경북대학교 경영학부) , 정현정 ((주)위니텍)
As students can purchase textbooks online or from local bookstores, we proposed a model to study the predictors of textbook purchasing from online bookstores based on the theory of reasoned action (TRA) and technology acceptance model (TAM). The survey instrument consisted of 51 items to assess 10 c...
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서창교, 성석주, "개인 특성이 인터넷 쇼핑몰 사용의도에 미치는 영향," 경영정보학연구, 제14권, 제3호, 2004, pp. 1-22.
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