본 연구는 기능성 등산복의 착용실태를 조사하여 등산복의 개발과 차별화에 기여하고자 하였다. 등산을 즐기는 107명의 응답자들이 본 설문조사에 응해주었고 문항은 개인정보, 구매습관, 등산복 선택시 가장 중요하게 여기는 기능, 본인이 소유한 등산복의 기능에 대한 만족도, 자유기술의 5개 항목으로 이루어져 있었다. 응답자들은 기능성 등산복을 선택할 때에 가장 중요하게 여기는 특성으로 흡습속건성, 보온성, 방수방풍성, 스트레치성 기능을 열거하였다. 이 기능들은 한 겹의 의복으로 착용하기보다는 여러 겹 겹쳐입을 경우 특히 그 효과가 증대한다 할 수 있다. 그리고 스트레치성의 경우 하체의 움직임이 많은 등산 활동 시 하의에 특히 필요한 기능이라 응답하였다. 그리고 응답자들은 기능성 등산복의 가격이 너무 비싸다고 응답하였으며 세탁이 불편하다고 답하였다. 이러한 설문결과로 보아 기능성 등산복의 개발 시 소비자들이 중요하게 여기는 기능을 고려해야 할 뿐만 아니라, 세탁성이나 가격과 같은 소비자들이 개선을 원하는 요소들에 대한 고려도 필요할 것이다.
본 연구는 기능성 등산복의 착용실태를 조사하여 등산복의 개발과 차별화에 기여하고자 하였다. 등산을 즐기는 107명의 응답자들이 본 설문조사에 응해주었고 문항은 개인정보, 구매습관, 등산복 선택시 가장 중요하게 여기는 기능, 본인이 소유한 등산복의 기능에 대한 만족도, 자유기술의 5개 항목으로 이루어져 있었다. 응답자들은 기능성 등산복을 선택할 때에 가장 중요하게 여기는 특성으로 흡습속건성, 보온성, 방수방풍성, 스트레치성 기능을 열거하였다. 이 기능들은 한 겹의 의복으로 착용하기보다는 여러 겹 겹쳐입을 경우 특히 그 효과가 증대한다 할 수 있다. 그리고 스트레치성의 경우 하체의 움직임이 많은 등산 활동 시 하의에 특히 필요한 기능이라 응답하였다. 그리고 응답자들은 기능성 등산복의 가격이 너무 비싸다고 응답하였으며 세탁이 불편하다고 답하였다. 이러한 설문결과로 보아 기능성 등산복의 개발 시 소비자들이 중요하게 여기는 기능을 고려해야 할 뿐만 아니라, 세탁성이나 가격과 같은 소비자들이 개선을 원하는 요소들에 대한 고려도 필요할 것이다.
This study investigates the actual wearing conditions of functional mountaineering garments in Korea and provides suggestions on the development of more effective functional mountaineering garments through the examination of consumer data. This survey was based on 107 respondents who enjoy mountaine...
This study investigates the actual wearing conditions of functional mountaineering garments in Korea and provides suggestions on the development of more effective functional mountaineering garments through the examination of consumer data. This survey was based on 107 respondents who enjoy mountaineering and was composed of 5 sections consisting of personal information, purchasing habits, essential features for mountaineering garments, satisfaction levels based on features and functions, and additional comments on the improvement of mountaineering garments. Respondents said that essential features for mountaineering garments are quick absorbing/drying, insulation, water and wind proof, and elasticity. These properties become more effective when users wear mountaineering garments in layers. They want lower prices and easy to wash garments. Therefore, it is necessary to consider not only the main functions, but also the needs of consumers for easy washing and price.
This study investigates the actual wearing conditions of functional mountaineering garments in Korea and provides suggestions on the development of more effective functional mountaineering garments through the examination of consumer data. This survey was based on 107 respondents who enjoy mountaineering and was composed of 5 sections consisting of personal information, purchasing habits, essential features for mountaineering garments, satisfaction levels based on features and functions, and additional comments on the improvement of mountaineering garments. Respondents said that essential features for mountaineering garments are quick absorbing/drying, insulation, water and wind proof, and elasticity. These properties become more effective when users wear mountaineering garments in layers. They want lower prices and easy to wash garments. Therefore, it is necessary to consider not only the main functions, but also the needs of consumers for easy washing and price.
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문제 정의
Therefore, the main purposes of the current study were to investigate the actual condition of wearing functional mountaineering garments in Korea, and provide suggestions on development of more effective functional mountaineering garments by examining data from consumers.
This study reported the results from a survey study on wearing condition of functional mountaineering garments. We found that quick absorbing/drying, insulation, and water and wind proof functions were the essential features for mountaineering garments.
제안 방법
Finally, additional comments on the improvement of mountaineering garments were collected. The data gathered from the survey was analyzed by frequencies, percentiles, average and standard deviation.
The questionnaire constituted 5 section - personal information, purchasing habit, essential features for mountaineering garments, satisfaction levels based on features and functions, and additional comments on the improvement of mountaineering garments (Table 1).
There were 2 questions on purchasing habit, purchasing price and interest of apparel brand. The section about essential features for mountaineering garments consisted of 10 questions about apparel issues; quick absorbing/drying, water and wind proof, insulation, antibiosis/deodorization, UV protection, antistatic, cool touch, elasticity, lightweight, and durability. These questions covered four kinds of garments respectively.
This research was conducted using a questionnaire between March and May, 2008 in Daegu. The respondents of the questionnaires consisted of 56 men and 51 women who said they enjoy mountaineering.
Therefore, it is necessary to develop mountaineering garment with considering not only functions but also consumers' needs, such as the lower price. This study could be applied to plan the development and marketing strategy for the functional mountaineering garment.
대상 데이터
The respondents of the questionnaire consisted of 107 persons (56 males and 51 females, age 42.4±11.8 years) who claimed they enjoyed mountaineering.
This research was conducted using a questionnaire between March and May, 2008 in Daegu. The respondents of the questionnaires consisted of 56 men and 51 women who said they enjoy mountaineering.
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