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2. 박상철, 이원준, 김종욱, '웹 사이트 품질이 인터넷 쇼핑 거래의도에 미치는 영향에 관한 연구 : 신뢰와 만족의 매개효과를 중심으로', '경영과학', 제21권, 제2호(2004), pp.123-144 

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3. 박유식, 한명희, 2001, '인터넷 쇼핑몰에서 위험 지각과 품질지각이 구매의도에 미치는 영향', '마케팅연구', 제16권, 제1호(2001), pp.59-84 

4. 박종원, B.E.S.T, 온라인시대의 소비자행동, 서울, 법문사(2002) 

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6. 양석준, ‘디지털 環境에서의 Reverse Marketing 에 關한 硏究 : 消費經驗情報와 製品屬性情報에 대한 顧客의 情報 參與를 中心으로’, 서울대학교 대학원 박사학위논문(2005) 

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10. 이태민, 모바일 환경에서 상호작용성의 구성 요인이 구매의도에 미치는 영향에 관한 연구, 서울대학교 박사학위논문(2003) 

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