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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.34 no.5, 2010년, pp.784 - 796
최정선 (부경대학교 대학원 경영학과) , 전중옥 (부경대학교 경영학부)
Consumers focus on information about the symbolic meaning of a product for highly involved and emotional products (such as cosmetic products). This study examines the effectiveness of the congruence between cosmetics advertising image and self-image on consumer attitudes. In addition, this study exa...
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