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[국내논문] 패밀리 레스토랑에서의 브랜드 증거 형성 요인이 브랜드 만족과 고객 애호도에 미치는 영향
Effects of Constructs of Brand Evidence on Brand Satisfaction and Customer Loyalty in the Family Restaurant 원문보기

東아시아食生活學會誌 = Journal of the East Asian Society of Dietary Life, v.20 no.3, 2010년, pp.458 - 472  

하동현 (동국대학교 호텔 컨벤션경영학과) ,  김시현 (동국대학교 대학원 호텔경영)

Abstract ▼ AI-Helper 아이콘AI-Helper

In the service industry brand was getting more importance in marketing and brand should be researched more. So the purpose of this study was to identify the causal relationships of 'constructs of brand evidence-brand satisfaction-feelings-brand satisfaction-customer loyalty'. In this research constr...

주제어

#Brand evidence   #brand satisfaction   #customer loyalty  

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