최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.12 no.5, 2012년, pp.227 - 242
권순애 (미주리주립대학교 사회복지학과) , 김교정 (동명대학교 사회복지학과)
This study is to experientially verify that market orientation affect organizational performance toward social service marketization. social service marketization put pressure upon financial environment in nonprofit human service organizations and exacerbate competition between nonprofit human servi...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
비영리 사회복지조직의 특징은? | 휴먼서비스 영역에서 시장화는 비영리 사회복지조직 에게 여러 논의와 도전과제를 던지고 있다. 비영리 사회복지조직은 사회적 이익을 창출해내며[11][31], 사회적 욕구를 가진 클라이언트와 인격적 관계를 통해 삶의 질을 향상시키고 사회체계의 변화를 꾀한다. 그런데 이러한 활동을 시장원리에 의해 공급하는 것이 적절한지에 대한 논란이 제기되고 있다. | |
자원의존이론 관점에서 본 비영리 사회복지조직의 특징은? | 자원의존이론 관점에서 본다면 비영리 사회복지조직은 사회서비스 시장에서 구매력을 가진 소비자와 시장 활동을 통제하는 정부에게 의존적인 특징을 가지고 있다[39]. 이들 조직은 정부 지원이나 민간 후원금으로 운영되기 때문에 서비스 기획과 관리에 있어서 서비스 수혜자의 참여와 영향이 자원공급자들에 비해 크지 않았다는 것이 사실이다. | |
비영리 사회복지조직의 활동을 시장원리에 의해 공급하는 것이 적절한지에 대해 어떠한 논란이 나왔는가? | 그런데 이러한 활동을 시장원리에 의해 공급하는 것이 적절한지에 대한 논란이 제기되고 있다. 사회복지서비스 비용을 조직 목적에 부합하도록 계상하는 현실성 논란[38], 구매능력이 있는 대상자만을 선호하게 되는 크리밍 (creaming) 문제[45], 조직미션과 상업화 사이 갈등에 의한 목적전도 현상[51] 등 시장화로 인한 사회복지조 직의 부정적 영향에 대해서는 대체로 공감하고 있다. 그럼에도 정부는 2007년 사회복지사업법 개정, 보건복지부 산하 사회서비스 관리센터 개소, 2012년 사회서비스 이용 및 이용권 관리에 대한 법률 제정 등 시장매커 니즘에 의한 사회서비스 확대를 지속적으로 전개하고 있다. |
노연희, "비영리 사회복지조직의 시장지향성에 대한 탐색적 연구-장애인 직업재활시설을 중심으로", 한국행정학보, Vol.42, No.2, pp.305-326, 2008a.
노연희, "사회복지조직의 자원동원성과에 영향을 미치는 요인의 구조적 관계-리더의 전문적 태도, 환경에 대한 인식, 그리고 시장지향성간의 관계", 사회복지연구, Vol.37, pp.91-116, 2008b.
이견직, "장기요양시설의 시장지향성이 성과에 미치는 영향", 보건사회연구, Vol.29, No.1, pp.236-260, 2009.
S. Agarwal, M. K. Erramilla, and C. S. Dev, "Market orientation and performance in service firms: role of innovation," Journal of Services Marketing, Vol.17, No.1, pp.68-82, 2003.
G. Balabanis, R. E. Stables, and H. C. Phillips, "Market orientation in the top 200 british charity organizations and its impact on their performance," European Journal of Marketing, Vol.31, No.8, pp.583-603, 1997.
Y. Baruch and N. Ramalho, "Communalities and distinctions in the measurement of organizational performance and effectiveness across for-profit and nonprofit sectors," Nonprofit and Voluntary Sector Quarterly, Vol.35, No.1, pp.39-65, 2006.
R. Bennet and A. Sargeant, "The nonprofit marketing landscape: guest editor's introduction to a special section," Journal of Business Research Vol.58, pp.797-805, 2003.
R. Bennett, "Market orientation among small to medium sized UK charitable organizations: implications for fund-raising performance," Journal of Nonprofit & Public Sector Marketing, Vol.6, No.1, pp.31-45, 1999.
A. Boehm, E. Vigoda-Gadot, and N. Segev, "Market orientation in social services; an empirical study of motivating and hindering factors among israeli social workersm," Administration in Social Work, Vol.35, No.2, pp.138-160, 2011.
A. Caruana, B. asesham, and M. T. Ewing, "The marketing orientation-performance link: some evidence from the public sector and universities," Journal of Nonprofit and Public Sector Marketing, Vol.6, No.1, pp.31-45, 1998.
R. Y. Chan and A. Chau, "Do marketing-oriented children and youth centers(CYCs) perform better: an exploratory study in hong kong," Journal of Professional Services Marketing, Vol.16, No.1, pp.15-28, 1998.
W. W. Clohesy, "Fund-raising and the articulation of common goods," Nonprofit and Voluntary Sector Quarterly, Vol.32, No.1, pp.128-149, 2003.
N. Collins and P. Butler, "When marketing models clash with democracy," Journal of Public Affairs, Vol.3, No.1, pp.52-62, 2002.
A. M. Eikenberry, "Refusing the market: a democratic discourse for voluntary and nonprofit organizations," Nonprofit and Voluntary Sector Quarterly, Vol.38, No.4, pp.582-596, 2009.
M. T. Ewing and J. Napoli, "Developing and validating a multidimensional nonprofit brand orientation scale," Journal of Business Research, Vol.58, pp.841-858, 2005.
C. Flavian and F. J. Lozan, 'Market orientation in the spanish education sector'[CD-ROM]. In Farhangmehr(Ed.), Marketing in a changing world, proceeding of the European Marketing Acagemy, Braga, Portugal, 2002.
B. Gainer and P. Padanyi, "Applying the marketing concept to cultural organizations: an empirical study of the relationship between market orientation and performance," International Journal of Nonprofit and Voluntary Sector Marketing, Vol.7, No.2, pp.182-193, 2002.
B. Gainer and P. Padanyi, "The relationship between market-oriented activities and market-oriented culture: implications for the development of market orientation in nonprofit service organizations," Journal of Business Research, Vol.58, No.6, pp.854-862, 2005.
W. R. George and F. Compton, "How to initiate a marketing perspective in a health services organization," Journal of Health Care Marketing, Vol.5, No.1, pp.29-37, 1985.
R. Glazer, "Marketing in an information-intensive environment: strategic implications of knowledge as an asset," Journal of Marketing, Vol.55, No.3, pp.1-19, 1991.
L. I. A. Gonzalez, "The market orientation concept in the private nonprofit organization domain," International Journal of Nonprofit and Voluntary Sector Marketing, Vol.7, No.1, pp.55-67, 2002.
J. M. Gwin, "Constituent analysis: a paradigm for marketing effectiveness in the nonprofit organization," European Journal of Marketing, Vol.24, No.7, pp.43-48, 1990.
J. K. Han, N. Kim, and K. Srivastava, "Marketing orientation and organizational performance: is innovation a missing link?," Journal of Marketing, Vol.62, No.4, pp.30-45, 1998.
H. Hansmann, "The role of nonprofit enterprise," Yale Law Journal, Vol.89, pp.835-901, 1980.
M. Harris, 'Voluntary management committees: the impact of contracting in the UK'. in Perri 6 and Kendall, J. (Ed.), The Contract Culture in Public Services, Arena, Aldershot, 1998.
L. C. Harris and E. Ogbonna, "Strategic human resource management, market orientation, and organizational performance," Journal of Business Research, Vol.51, No.2, pp.157-166, 2001.
V. Hayden, "How to increase market orientation," Journal of Management in Medicine, Vol.7, No.1, pp.29-46, 1993.
R. D. Herman and D. O. Renz, "Nonprofit organizational effectiveness: Contrasts between especially effective and less effective organizations," Nonprofit Management and Leadership, Vol.9, No.1, pp.23-38, 1993.
R. D. Herman, "Methodological issues in studying the effectiveness of nongovernmental and nonprofit organizations," Nonprofit and Voluntary Sector Quartery, Vol.19, No.3, pp.293-306, 1990.
B. J. Jaworski and A. K. Kohli, "Marketing orientation: antecedents and consequences," Journal of Marketing, Vol.57, No.3, pp.53-70, 1993.
A. Kara, J. E. Spillan, and O. W. DeShields, "An empirical investigation of the link between market orientation and business performance in nonprofit service providers," Journal of Marketing Theory and Practice, Vol.12, No.2, pp.59-72, 2004.
A. K. Kohli and B. J. Jaworski, "Market orientation: the construct, research propositions and managerial implications," The Journal of Marketing, Vol.54, No.2, pp.1-18, 1990.
A. K. Kohli, B. J. Jaworski, and A. Kumar, A. "A measure of market orientation," Journal of Marketing Research, Vol.30, No.4, pp.467-477, 1993.
P. Kotler and A. Andreasen, Strategic Marketing for Nonprofit Organizations, Englewood Cliffs, NY: Prentice-Hall, 1991.
M. Liao, S. Foreman, and A. Sargeant, "Market versus societal orientation in the nonprofit context," International Journal of Nonprofit and Voluntary Sector Marketing, Vol.6, No.3, pp.254-268, 2001.
C. H. Lovelock and C. B. Weinberg, Marketing for public and nonprofit managers, New York: John Wiley, 1984.
G. Lumpkin and G. Dess, "Clarifying the entrepreneurial orientation and linking it to performance," Academy of Management Review, Vol.21, No.1, pp.135-172, 1996.
L. E. Lynn, "Social services and the state: the public appropriation of private charity," Social Service Review, Vol.76, No.1, pp.58-82, 2002.
I. M. Macedo, J. C. Pinho, "The relationship between resource dependence and market orientation," European Journal of Marketing, Vol.40, No.5, pp.533-553, 2006.
M. H. Morris, S. Coombes, Schindehutte and J. Allen, "Antecedents and outcomes of entrepreneurial and market orientations in a nonprofit context: theoretical and empirical insights," Journal of Leadership & Organizational Studies, Vol.13, No.4, pp.14-38, 2007.
J. C. Narver and S. F. Slater, "The effect of marketing orientation on business profitability," Journal of Marketing, Vol.54, pp.20-35, 1990.
R. P. Ormond, "A conceptual model of political market orientation," Journal of Nonprofit and Public Sector Marketing, Vol.14, No.1, pp.47-64, 2005.
P. Padanyi and B. Gainer, "Market orientation in the nonprofit sector; taking multiple constituencies into consideration," Journal of Marketing Theory and Practice, Vol.12, No.2, pp.43-58, 2004.
C. Pollitt, "Bringing consumers into performance management," Policy and Politics, Vol.16, No.2, pp.77-87, 1998.
N. M. Riccucci and M. K. Meyers, "Comparing welfare service delivery among public, nonprofit and porfit work agencies," International Journal of Public Administration, Vol.31, No.12, pp.1441-1454, 2008.
M. Sherer, "National service in Israel: Motivations, volunteer characteristics and levels of content," Nonprofit and Voluntary Sector Quarterly, Vol.33, No.1, pp.94-108, 2004.
A. Shoham, "Market orientations in the nonprofit and voluntary sector : a meta-analysis their relationships with organizational performance," Nonprofit and Voluntary Sector Quarterly, Vol.35, No.3, pp.453-476, 2006.
D. Sirmon, M. Hitt, and R. D. Ireland, "Managing firm resources in dynamic environments to create values: inside the black box," Academy of Management Review, Vol.32, No.1, pp.273-292, 2007.
S. F. Slater and J. C. Narver, "Does Competitive Environment Moderate the Market Orientation-Performance Relationship?," Journal of Marketing, Vol.58, No.1, pp.46-55, 1994.
P. Smith, "Outcome-related performance indicators and organizational control in the public sector," British Journal of Management, Vol.4, No.3, pp.135-151, 1993.
S. Toepler, "Conceptualizing nonprofit commercialism: a case study," Public Administration and Management: An International Journal, Vol.9, No.4, pp.1-14, 2004.
E. Vigoda-Gadot and F. Yuval, "The State of Bureaucracy: Public Opinion about the Performance of Government Agencies in Israel and the Role of Socioeconomic and Demographic Variables," International Journal of Public Opinion Research, Vol.16, No.1, pp.63-80, 2004.
G. B. Voss and Z. G. Voss, "Strategic orientation and firm performance in an artistic environment," Journal of Marketing, Vol.64, pp.67-83, 2000.
V. R. Wood, S. Bhuian, P. Kiecker, "Market orientation and organizational performance in nonprofit hospitals," Journal of Business Research, Vol.48, No.3, pp.213-226, 2000.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.