한국의 택배산업은 국가경제뿐만 아니라 국민의 일상생활을 지원하는 국내 물류산업의 핵심부분으로 발전해왔다. 택배기업의 효율적 전략은 고객충성도를 최대화 할 수 있는 고품질 서비스를 목표고객에게 제시하는 것이다. 본 연구는 한국택배산업에 서비스품질을 적용하여 택배서비스 품질, 고객만족과 고객신뢰 및 고객충성도간의 구조적인 관계를 밝히고, '서비스품질 성과형성모델'을 얻고자 하는 것이다. 이를 위해 택배서비스 품질요인을 독립변수로, 고객만족과 고객신뢰를 매개변수로, 택배서비스의 성과(고객충성도)를 종속변수로 하였다. 문헌연구를 통해 가설을 설정한 후 독립변수와 매개변수가 종속변수인 고객충성도에 유의한 영향을 주는 것을 검증하였다. 본 연구는 실증적 연구 방법으로 설문을 통한 통계분석기법을 행하였으며 SPSS 18.0 과 AMOS 18.0을 이용하여 분석을 실행하였다. 택배산업을 대상으로 한 본 연구의 실증적 분석을 통해 세 가지 결과를 보여주었다. 첫째, 매개변수인 고객만족은 충성도에 유의한 영향을 준다. 그러나 또 하나의 매개변수인 신뢰는 고객 충성도에 유의한 영향을 주지 않는다. 둘째, 독립변수인 택배 서비스의 품질은 고객 만족, 신뢰 및 고객 충성도에 유의한 영향을 준다. 셋째, 매개변수간의 관계에서 고객신뢰는 고객만족에 유의한 영향을 주는 선행관계임을 알 수 있었다. 한국에서 택배기업은 경쟁 우위를 갖기 위해 고객 충성도를 극대화하려 하고 있다. 본 연구는 서비스품질 성과형성 모델을 통한 택배서비스의 효율적 관리에 관한 연구를 수행하였고, 이를 통해 국내 택배기업들에게 택배서비스 관리를 위한 설명력 있는 결과를 제시한 것이 실무적 기여가 있다고 할 수 있다. 본 연구의 한계점으로는, 변수의 구성에 있어서, 고객만족, 고객신뢰, 고객충성도와 같은 정성적 변수의 관계를 살펴보았는데 가격, 중량과 같은 정량적 변수를 고려하지 않은 점이다.
한국의 택배산업은 국가경제뿐만 아니라 국민의 일상생활을 지원하는 국내 물류산업의 핵심부분으로 발전해왔다. 택배기업의 효율적 전략은 고객충성도를 최대화 할 수 있는 고품질 서비스를 목표고객에게 제시하는 것이다. 본 연구는 한국택배산업에 서비스품질을 적용하여 택배서비스 품질, 고객만족과 고객신뢰 및 고객충성도간의 구조적인 관계를 밝히고, '서비스품질 성과형성모델'을 얻고자 하는 것이다. 이를 위해 택배서비스 품질요인을 독립변수로, 고객만족과 고객신뢰를 매개변수로, 택배서비스의 성과(고객충성도)를 종속변수로 하였다. 문헌연구를 통해 가설을 설정한 후 독립변수와 매개변수가 종속변수인 고객충성도에 유의한 영향을 주는 것을 검증하였다. 본 연구는 실증적 연구 방법으로 설문을 통한 통계분석기법을 행하였으며 SPSS 18.0 과 AMOS 18.0을 이용하여 분석을 실행하였다. 택배산업을 대상으로 한 본 연구의 실증적 분석을 통해 세 가지 결과를 보여주었다. 첫째, 매개변수인 고객만족은 충성도에 유의한 영향을 준다. 그러나 또 하나의 매개변수인 신뢰는 고객 충성도에 유의한 영향을 주지 않는다. 둘째, 독립변수인 택배 서비스의 품질은 고객 만족, 신뢰 및 고객 충성도에 유의한 영향을 준다. 셋째, 매개변수간의 관계에서 고객신뢰는 고객만족에 유의한 영향을 주는 선행관계임을 알 수 있었다. 한국에서 택배기업은 경쟁 우위를 갖기 위해 고객 충성도를 극대화하려 하고 있다. 본 연구는 서비스품질 성과형성 모델을 통한 택배서비스의 효율적 관리에 관한 연구를 수행하였고, 이를 통해 국내 택배기업들에게 택배서비스 관리를 위한 설명력 있는 결과를 제시한 것이 실무적 기여가 있다고 할 수 있다. 본 연구의 한계점으로는, 변수의 구성에 있어서, 고객만족, 고객신뢰, 고객충성도와 같은 정성적 변수의 관계를 살펴보았는데 가격, 중량과 같은 정량적 변수를 고려하지 않은 점이다.
The popularity of courier services in Korea has made it an essential part of the country's domestic logistics industry, bolstering the growth not only of the national economy, but also the quality of people's daily lives. An effective strategy for courier companies in Korea would be to provide high-...
The popularity of courier services in Korea has made it an essential part of the country's domestic logistics industry, bolstering the growth not only of the national economy, but also the quality of people's daily lives. An effective strategy for courier companies in Korea would be to provide high-quality services to their existing target markets with the goal of maximizing customer loyalty. This study investigates structural relationships between customer loyalty and service quality as a set of factors and between customer trust and customer satisfaction. These antecedent relationships will be used to understand the "performance formation model" through service quality. In this study, service quality, as a set of factors, is considered to be the independent variable, while customer satisfaction and customer trust are both treated as intervening variables. Finally, customer loyalty is the dependent variable. Following a review of the literature, this paper's proffered hypothesis will be investigated in terms of whether the independent and intervening variables significantly affect customer loyalty. A statistical analysis of the empirical research was carried out using both SPSS 18.0 and AMOS 18.0 The results of this study's empirical analysis show three conclusions. First, among the intervening variables (customer satisfaction and customer trust), customer satisfaction is significantly correlated with customer loyalty. Customer trust, however, was shown to have little or no relationship to customer loyalty. Second, the quality of service variable seems to influence customer satisfaction, customer trust, and customer loyalty. Third, with respect to the relationship of intervening variables, customer trust affects customer satisfaction. Thus, the companies that have a competitive advantage in Korea have successfully maximized customer loyalty for their existing customers. Courier companies will need to research and study customer needs. Therefore, this research suggests that effective courier service management can be better understood through the application of the service quality performance formation model, which can enhance the quality of service provided by domestic courier services. This research is limited to investigating qualitative variables, such as the service quality factors, customer satisfaction, and customer trust. It would be helpful for future research on courier services to consider quantitative variables, such as price and weight.
The popularity of courier services in Korea has made it an essential part of the country's domestic logistics industry, bolstering the growth not only of the national economy, but also the quality of people's daily lives. An effective strategy for courier companies in Korea would be to provide high-quality services to their existing target markets with the goal of maximizing customer loyalty. This study investigates structural relationships between customer loyalty and service quality as a set of factors and between customer trust and customer satisfaction. These antecedent relationships will be used to understand the "performance formation model" through service quality. In this study, service quality, as a set of factors, is considered to be the independent variable, while customer satisfaction and customer trust are both treated as intervening variables. Finally, customer loyalty is the dependent variable. Following a review of the literature, this paper's proffered hypothesis will be investigated in terms of whether the independent and intervening variables significantly affect customer loyalty. A statistical analysis of the empirical research was carried out using both SPSS 18.0 and AMOS 18.0 The results of this study's empirical analysis show three conclusions. First, among the intervening variables (customer satisfaction and customer trust), customer satisfaction is significantly correlated with customer loyalty. Customer trust, however, was shown to have little or no relationship to customer loyalty. Second, the quality of service variable seems to influence customer satisfaction, customer trust, and customer loyalty. Third, with respect to the relationship of intervening variables, customer trust affects customer satisfaction. Thus, the companies that have a competitive advantage in Korea have successfully maximized customer loyalty for their existing customers. Courier companies will need to research and study customer needs. Therefore, this research suggests that effective courier service management can be better understood through the application of the service quality performance formation model, which can enhance the quality of service provided by domestic courier services. This research is limited to investigating qualitative variables, such as the service quality factors, customer satisfaction, and customer trust. It would be helpful for future research on courier services to consider quantitative variables, such as price and weight.
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문제 정의
Courier companies will need to research and study customer needs. Therefore, this research suggests that effective courier service management can be better understood through the application of the service quality performance formation model, which can enhance the quality of service provided by domestic courier services. This research is limited to investigating qualitative variables, such as the service quality factors, customer satisfaction, and customer trust.
An effective strategy for courier companies in Korea would be to provide high-quality services to their existing target markets with the goal of maximizing customer loyalty. This study investigates structural relationships between customer loyalty and service quality as a set of factors and between customer trust and customer satisfaction. These antecedent relationships will be used to understand the “performance formation model” through service quality.
제안 방법
Therefore, this research suggests that effective courier service management can be better understood through the application of the service quality performance formation model, which can enhance the quality of service provided by domestic courier services. This research is limited to investigating qualitative variables, such as the service quality factors, customer satisfaction, and customer trust. It would be helpful for future research on courier services to consider quantitative variables, such as price and weight.
성능/효과
0 The results of this study’s empirical analysis show three conclusions. First, among the intervening variables (customer satisfaction and customer trust), customer satisfaction is significantly correlated with customer loyalty. Customer trust, however, was shown to have little or no relationship to customer loyalty.
Second, the quality of service variable seems to influence customer satisfaction, customer trust, and customer loyalty. Third, with respect to the relationship of intervening variables, customer trust affects customer satisfaction. Thus, the companies that have a competitive advantage in Korea have successfully maximized customer loyalty for their existing customers.
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