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인터넷 쇼핑몰이 갖는 품질요인이 사용자 신뢰와 수용에 미치는 영향에 대한 연구
Exploring the Influence of the Internet Shopping Mall's Quality Factors on User Trust and Acceptance 원문보기

經營 科學 = Korean management science review, v.22 no.1, 2005년, pp.27 - 46  

이건창 (성균관대학교 경영학부) ,  강병욱 (동부생명 기획실) ,  서보밀 (숙명여자대학교 경영학부) ,  김종욱 (성균관대학교 경영학부)

Abstract AI-Helper 아이콘AI-Helper

As the electronic commerce has grown dramatically, visiting the Internet shopping malls is accepted as one of our daily life. Despite many studies about user acceptance of the Internet shopping malls, it still remains unanswered how the Internet shopping mall's three quality factors such as system q...

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