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NTIS 바로가기한국안광학회지 = Journal of Korean Ophthalmic Optics Society, v.17 no.2 = no.47, 2012년, pp.107 - 117
김인규 (동신대학교 대학원 안경광학과) , 이주희 (동신대학교 상담심리학과) , 박순희 (동신대학교 원격평생교육원) , 유근창 (동신대학교 대학원 안경광학과) , 이석주 (청암대학교 안경광학과)
Purpose: We study the eyeglasses consumer's purchasing decision, brand equity, purchase satisfaction and word of mouth. Methods: For two month, from October to December, 437 questionnaires distributed through eyeglasses shops. Sampling was performed using a convenience sampling, participants in the ...
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