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정보시스템연구 = The Journal of information systems, v.21 no.2, 2012년, pp.73 - 96
김상현 (경북대학교 경영학부) , 박현선 (경북대학교 경영학부 대학원)
AI-Helper
With emergence of smart technologies(e.g., smartphones), Location-Based Services(LBS) are expected to provide more enhanced values utilizing consumers' personal information than other smart services. However, in contrast to existing smartphone applications, LBS could raised severe consumer's privacy...
| 핵심어 | 질문 | 논문에서 추출한 답변 |
|---|---|---|
| 위치기반서비스란 무엇인가? | 위치기반서비스(Location-Based Services: LBS)는 GPS나 이동통신사의 통신망 등을 통해 얻은 위치 정보를 바탕으로 사용자에게 업무 생산성 개선 및 다양한 생활편의에 도움이 되는 서비스를 제공하는 콘텐츠를 말한다(전황수, 2011; Barnes, 2003). 과거의 LBS는 네트워크 접속의 제약성과 값비싼 이용료, 애플리케이션 개발의 폐쇄성 등으로 일반소비자의 이용이 제한적이었다. | |
| 위치기반서비스가 앞으로 유망한 서비스인 이유는? | 위치기반서비스는 다양한 서비스에 결합될 수 있고 수익 창출에 큰 역할을 담당할 것이라는 점에서 앞으로 유망한 서비스임은 분명하다. 하지만 개인의 프라이버시 침해에 대한 우려는 스마트폰 및 태블릿 PC 사용자들이 위치기반서비스 이용을 기피하게 되는 주된 원인이라 할 수 있다. | |
| 위치기반서비스는 이용자들에게 무엇을 제공하는가? | 위치기반서비스는 그 자체가 유망한 서비스로 주목받는 동시에 무선인프라, 공간정보, 콘텐츠 등과 결합하여 고부가 가치를 창출할 수 있는 서비스가 되면서 이에 대한 기업 및 이동통신사들의 경쟁도 치열해지고 있다(한국인터넷진흥원, 2011). 뿐만 아니라 길찾기 서비스 개념을 넘어서 교통, 의료, 교육 등 다양한 산업 및 소셜네트워크서비스 등의 서비스들과 결합하여 이용자들에 다양한 정보와 부가가치 및 편의성을 제공하고 있다. |
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