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NTIS 바로가기한국지역사회생활과학회지 = The Korean Journal of Community Living Science, v.24 no.3, 2013년, pp.313 - 325
The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant differ...
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