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인터넷 패션 쇼핑몰의 판매촉진 활용에 따른 충동구매와 정보원탐색
Impulse Buying and Searching For Sources Of Information according to the Utilization of Sales Promotion in an Internet Fashion Shopping mall 원문보기

한국지역사회생활과학회지 = The Korean Journal of Community Living Science, v.24 no.3, 2013년, pp.313 - 325  

하종경 (동명대학교 패션디자인학과)

Abstract AI-Helper 아이콘AI-Helper

The purpose of this study is to investigate impulse buying and the searching for sources of information among males and females in their 20s by their utilization of sales promotion in an internet fashion shopping mall. The findings were as follows: First, there was a statistically significant differ...

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참고문헌 (23)

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