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사회적기업의 책임활동에 대한 소비자 인식이 기업이미지와 제품 태도에 미치는 영향에 관한 연구 - 자아이미지 일치성의 조절효과를 중심으로 -
Study of the corporate image and product attitude in view of consumer perception of corporate social responsibility ; - focus on the moderating effect of self-image accordance 원문보기

한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, v.15 no.12, 2014년, pp.7077 - 7092  

진용삼 (한국산업기술대학교 지식기반기술.에너지대학원) ,  이재광 (한국산업기술대학교 경영학부)

초록
AI-Helper 아이콘AI-Helper

본 연구에서는 자아이미지와 기업이미지와의 일치성 측면에서 기업이미지와 제품에 대한 태도와의 관계를 살펴보았다. 특히 실제적 이미지와 사회적 자아이미지로 구분하여, 일치성의 조절효과에 대해 살펴보았다. 연구결과를 사회적 기업의 책임활동이 기업이미지에 미치는 영향은 사회적 이미지에 미치는 영향요인 일부를 제외하고 유의한 영향을 미치는 것으로 나타났다. 그리고 실제적 자아이미지 일치성은 기업이미지 가운데 기업활동행위와 사회공헌행위가 제품태도에 미치는 영향을 조절하는 것으로 나타났다.

Abstract ▼ AI-Helper 아이콘AI-Helper

This study examined that how the corporate social responsibilities of a social enterprise affect their image and product attitude. In particular, separating into a real self-image and social self-image, the moderate effects of the accordance of self-image were tested. The results showed that each co...

주제어

#Accordance of self-image   #corporate image   #corporate social responsibility   #social enterprise  

질의응답

핵심어 질문 논문에서 추출한 답변
사회적 기업의 특징은 무엇인가? 사회적 기업은 사회적 경제에 의한 새로운 기업형태로서, 이윤을 추구하는 ‘기업의 특성’과 공공성을 우선시하는 ‘사회적 특성’을 포함하고 있다. 즉 사회적 기업은 이윤극대화를 추구하는 전통적인 기업관과 사회 서비스의 창출을 목표로 하는 사회적·공익적 목적관을 동시에 지닌 제3의 경제주체라고 할 수 있다[6].
경제발전이 가져온 이점은 무엇인가? 경제발전에 따른 긍정적 성과는 국민소득의 증가와 삶의 질을 획기적으로 향상 발전시켰다. 그러나 환경문제, 빈부격차 증대, 사회적 갈등 증대, 소외계층의 증대 등과 같은 다양한 사회적, 환경문제들을 발생시켰다.
경제발전이 가져온 문제점으로는 무엇이 있는가? 경제발전에 따른 긍정적 성과는 국민소득의 증가와 삶의 질을 획기적으로 향상 발전시켰다. 그러나 환경문제, 빈부격차 증대, 사회적 갈등 증대, 소외계층의 증대 등과 같은 다양한 사회적, 환경문제들을 발생시켰다. 특히 비정규직 문제와, 대기업과 중소기업간 상생 문제, 소득 분배의 불균형, 고용없는 성장 문제가 점차 증대되고 있어 사회 경제적 문제점으로 대두되고 있다. 이러한 불안정한 상황을 극복하기 위해 복지, 육아, 무상교육 등 다양한 사회서비스를 국가차원에서 제공하기 위해 노력하고 있지만, 이 또한 정부예산, 재원의 한계로 인하여 시행에 있어 제한이 따르고 있다.
질의응답 정보가 도움이 되었나요?

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AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

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