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NTIS 바로가기Culinary science & hospitality research = 한국조리학회지, v.21 no.5 = no.74, 2015년, pp.1 - 13
정효선 (경희대학교 조리서비스경영학과) , 황유현 (경희대학교 조리서비스경영학과) , 윤혜현 (경희대학교 조리서비스경영학과)
The purpose of this study is to investigate the moderating effects of consumer's trust on the relationships among consumer's corporate association, self image congruence and satisfaction in the food companies. The survey was administerd to 215 consumers living for Seoul in Korea. The results indicat...
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