[논문]건강신념모델을 이용한 소셜네트워크서비스에서의 개인정보보호행위에 관한 연구

신세미; 김성준; 권두순

doi:10.13089/jkiisc.2016.26.6.1619

건강신념모델을 이용한 소셜네트워크서비스에서의 개인정보보호행위에 관한 연구
Study on Personal Information Protection Behavior in Social Network Service Using Health Belief Model 원문보기

情報保護學會論文誌 = Journal of the Korea Institute of Information Security and Cryptology, v.26 no.6, 2016년, pp.1619 - 1637

신세미 (남서울대학교) , 김성준 (남서울대학교) , 권두순 (서울벤처대학원)

초록
AI-Helper

스마트폰의 보급과 모바일 네트워크 발달로 인해 소셜네트워크서비스(Social Network Service, SNS)는 급격한 성장세를 보이고 있다. 서로의 관심 분야를 공유함으로써 새로운 사회적 관계를 형성하고 소통의 장을 확대할 수 있다는 장점과 휴대의 용이성의 특징을 가진 스마트폰 보급과 맞물려 급격히 성장하고 있다. 본 연구는 국내 이용자들의 SNS영향요인들에 대해 파악하고 이들 요인이 자기효능감과 프라이버시 보호를 통해 개인정보행위에 영향을 미치는 요인들에 대한 인과관계를 실증 연구하고자 한다. 이를 위해 헬스커뮤니케이션 분야에서 개인의 질병을 인지하고 예방할 수 있는 행동을 예측하는 건강신념모델(HBM : Health Belief Model) 이론의 주요 변수들을 적용한 연구모형을 제시하였다. 본 연구의 연구모형을 실증적으로 검증하기 위해 SNS를 이용한 경험이 있는 충남 소재의 N대학과 지방소재 K대학의 대학생들을 대상으로 설문조사를 실시하였다. 설문조사를 통해 총 186부의 표본을 수집하였으며, 요인들 간의 관계를 분석하기 위해 경로분석을 실시하였다. 경로분석결과, 첫째, SNS상에서의 개인정보보호 행위의 주요 영향요인인 건강신념 모델의 모든 변인들 중 지각된 개연성, 지각된 심각성, 지각된 장애는 자기효능감과 부적인 관계를 보였고, 지각된 개연성, 지각된 이익, 지각된 장애는 프라이버시보호에 부적인 관계를 보이는 것으로 나타났다. 하지만, 지각된 심각성은 프라이버시보호와 정적인 관계를 보였고, 지각된 이익과 자기효능감 역시 정적인 관계를 보였다. 둘째, 매개변수인 자기효능감은 프라이버시보호와 정적인 관계를 보였지만 개인정보보호행위와는 부적인 관계를 보였다. 마지막으로 프라이버시보호는 개인정보보호행위와 정적인 관계를 보였다. 이러한 연구 결과를 통해 기존의 개인정보 위협 기술을 활용한 개인정보보호 연구와는 달리 예방에 대한 특성을 반영한 이론적 모델을 제시함으로써 향후 SNS상에서의 개인정보보호행위를 예측할 수 있는 설명을 제시할 수 있는 이론적 실무적 기반이 될 것이다.

Abstract ▼ AI-Helper

With wide distribution of smart phones and development of mobile network, social network service (SNS) is displaying remarkable growth rates. Users build new social relations by sharing their interests, which brings surging growth to the SNS based on the combination between the strength of expanding the place for communication and distribution of smart phones featured with easy portability. This study is designed to understand impact factors of SNS on users in Korea and to conduct empirical research on casual relationship between the factors above and the factors affecting personal information behavior through the privacy protection and self-efficacy. In order to accomplish the objective above, the study presented a research model applied with key variables of the Health Belief Model (HBM) predicting behaviors capable of recognizing and preventing individual diseases in the field of health communication. To perform empirical verification on the research model of this study, a survey was conducted upon college students at N university located in Chungcheongnam-do and K university in rural area, who have experiences using the SNS. Through this survey, a total of 186 samples were collected, and path analysis was performed in order to analyze the relationship between the factors. Based on the findings from the survey, first, variables Perceived probability, Perceived severity, Perceived impairment of the HBM, key factors of personal information protection behavior on the SNS, were found to exhibit negative relationship with self-efficacy, and Perceived probability, Perceived benefit, Perceived impairment were found to exhibit negative relationship with privacy protection. But the above, Perceived severity showed positive relationship with privacy protection, and Perceived benefit and self-efficacy also displayed positive relationship. Second, although self-efficacy, a parameter, showed positive relationship with privacy protection, it demonstrated negative relationship with personal information protection behavior. Lastly, privacy protection exhibited positive relationship with personal information protection behavior. By presenting theoretical model reflected with characteristics of prevention based on these findings above unlike previous studies on personal information protection using technologies threatening personal information, this study is to provide theoretical and operational foundation capable of offering explanations how to predict personal information protection behavior on the SNS in the future.

주제어

질의응답

핵심어	질문	논문에서 추출한 답변
	SNS의 정의는 무엇인가?	SNS는 온라인상에서 이용자들이 사회적 네트워크를 구축할 수 있게 해주는 플랫폼 서비스로 정의한다. 그리고 SNS는 시간과 공간의 제약이 없기 때문에 이용자간의 의사소통이 자유롭고, 자신에게 필요한 정보를 쉽고 빠르게 공유할 수 있다는 특징을 가진다[19].
	SNS가 가지는 장점은 무엇인가?	SNS는 기존의 오프라인 중심으로 형성되고 유지되어 오던 사회적 관계를 온라인 환경에서 네트워크를 형성하고 확대시켜준다. 비교적 적은 노력과 시간을 투자해도 기존에 형성되었던 인간관계를 유지할수 있고, 유사한 관심사를 중심으로 잠재적인 친구를 보다 쉽게 찾을 수 있다는 장점이 있다[48]. 단순한 커뮤니티 기능을 넘어서 이용자들의 다양한 의견들을 집단화 할 수 있는 효과적인 도구로 활용할 수 있을 뿐만 아니라 기업측면에서는 급변하는 비즈니스 환경에서 고객의 다양한 요구사항을 폭넓게 수렴하기 위한 효율적인 도구로 사용될 수 있다[36]. Table 1.
	소셜네트워크서비스가 급격한 성장세를 보이는 이유는?	스마트폰의 보급과 모바일 네트워크 발달로 인해 소셜네트워크서비스(Social Network Service, SNS)는 급격한 성장세를 보이고 있다. 서로의 관심 분야를 공유함으로써 새로운 사회적 관계를 형성하고 소통의 장을 확대할 수 있다는 장점과 휴대의 용이성의 특징을 가진 스마트폰 보급과 맞물려 급격히 성장하고 있다.

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저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

내보내기 구분	파일저장 인쇄 메일전송
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