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NTIS 바로가기Journal of environmental science international = 한국환경과학회지, v.25 no.12, 2016년, pp.1643 - 1651
송현정 (경북대학교 경영학부) , 이수형 (경북대학교 경영학부) , 문선정 (경북대학교 경영학부)
It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, ...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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윤리적 의무는 환경 친화적 태도에 유의한 영향을 미치지 않는 것으로 나타난 이유는 무엇인가? | 먼저 윤리적 의무는 환경 친화적 태도에 유의한 영향을 미치지 않는 것으로 나타나 기존 연구와 상반된 결과를 보였다. 이는 환경 친화적 태도를 가지는데 있어 윤리적 의무나 책임감이 큰 영향을 미치지 않는다는 것을 의미하는 것으로, 윤리적 의무는 옳고 그름에 대한 소비자 개인의 신념으로 어떤 행동을 반드시 해야 된다는 규범과는 다른 것으로 보고 있기 때문인 것으로 보인다. 윤리적 정체성과 이타주의는 환경 친화적 태도에 유의한 영향을 미치는 것으로 나타나 기존 선행연구와 일치하는 결과를 보였다. | |
윤리적 소비란? | 윤리적 소비란 소비자 개인의 윤리적 신념을 토대로 자신뿐만 아니라 사회전체의 건강을 생각하는 것이다(Shin, 2012). 이러한 윤리적 소비는 기존의 소비를 반성하고 새로운 소비의 필요성을 깨닫는 데에서 시작되었다(Park and Kim, 2012). | |
마케팅 분야의 변화추세는 어떠한가? | 한편, 마케팅 분야에서도 지금까지의 즉각적인 소비자 만족과 기업의 이익만을 중요시하는 기존의 전통적인 마케팅 사고에서 사회 전체의 복지를 함께 고려하는 장기적 관점의 마케팅 사고로 변화하고 있다(Belz and Peattie, 2009). 마케팅 사고의 변화로 인해 소비자 연구에서는 친환경 소비나 윤리적 소비에 대한 관심이 증대되고 있다. |
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