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NTIS 바로가기패션비즈니스 = Fashion business, v.20 no.5, 2016년, pp.16 - 29
조규빈 (성균관대학교 의상학과) , 황선진 (성균관대학교 의상학과)
The study aims to explore the impacts of types of consumer's self-construal, prices of brands, and types of discount-based sales promotion on consumers' purchase intention. For this study, a three-way mixed factor method was applied based on a formula, types of consumer's self-construal x prices of ...
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