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NTIS 바로가기Journal of information technology applications & management = 한국데이타베이스학회지, v.23 no.1, 2016년, pp.1 - 23
황인호 (Korea Entrepreneurship & Management Research Institute, Information Strategy Team) , 김진수 (School of Business Administration College of Business & Economics, Chung-Ang University)
Social commerce (s-commerce) is a subset of e-commerce and uses social media for social interactions. Although s-commerce has been rapidly growing, disputes between some s-commerce firms and their consumers often occur over issues such as poor customer services, incorrect product information, and la...
핵심어 | 질문 | 논문에서 추출한 답변 |
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소셜커머스 업체는 어떻게 수익을 창출하는가? | 소셜커머스 거래와 관련되어 있는 구성요소는 소셜커머스 업체, 소비자 그리고 판매자가 있다.소셜커머스 업체는 거래액의 10~50%에 해당하는 중개수수료를 판매업체로부터 받음으로써 수익을 창출한다. 판매자에게는 상품의 가격을 저렴하게 팔도록 유도하지만, 구매 특성 정보 등을 바탕으로 광고, 홍보를 대행해주고, 최소의 구매 수량을 정해놓고 도달하지 않을 경우 판매하지 않기 때문에 수익을 창출할 수 있도록 한다. | |
소셜커머스 업체는 판매자에게 어떤 역할을 하게 되는가? | 소셜커머스 업체는 거래액의 10~50%에 해당하는 중개수수료를 판매업체로부터 받음으로써 수익을 창출한다. 판매자에게는 상품의 가격을 저렴하게 팔도록 유도하지만, 구매 특성 정보 등을 바탕으로 광고, 홍보를 대행해주고, 최소의 구매 수량을 정해놓고 도달하지 않을 경우 판매하지 않기 때문에 수익을 창출할 수 있도록 한다. 소비자들은 저렴한 가격을 제공받으며, 관련 제품 정보를 자신이 참여하고 있는 소셜미디어에 추천 등 입소문을 통해 다른 사람들에게 제공할 수 있다. | |
소셜커머스란 무엇인가? | 소셜커머스는 소셜 네트워크 서비스와 전자상거래가 결합한 형태로서, 소셜미디어와 온라인 미디어를 활용하는 전자상거래의 일종이다[30]. 소셜커머스는 소비자의 온라인 쇼핑 경험을 향상시키기 위하여 소셜미디어 통하여 소비자간 제품에 대한 다양한 정보를 공유하기 때문에 구매 제품의 만족도가 높다[47]. |
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