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NTIS 바로가기농촌계획 : 韓國農村計劃學會誌, v.22 no.2, 2016년, pp.141 - 152
강하나 (제주특별자치도 농촌활성화지원센터) , 이진희 (제주대학교 관광개발학과)
The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by ...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
농촌의 관광적인 측면에서의 특징은? | 다양한 자연환경과 문화적 가치를 비교적 저렴한 비용으로 체험할 수 있는 여가생활공간인 농촌은(Park, 2005) 이러한 관광소비 트렌드와 그 성격을 같이한다. 즉, 관광객의 관광동기의 측면에서 살펴봤을 때 농촌은 새로운 여가공간으로서 경쟁력이 높다고 할 수 있다. | |
최근 관광 소비 트렌드는 무엇인가? | 최근 국내의 관광 소비 트렌드를 살펴보면 ‘즐거운 불편함을 선호하는 Outdoor Recreation’, ‘여유로움과 행복을 추구하는 슬로우 트래블’, ‘지역의 숨겨진 매력을 찾아 떠나는 여행’, ‘스스로 결정하고 떠나는 DIY 여행’, ‘관광의 新소비층으로 부상하는 중장년층’, ‘칩시크 (Cheap Chic)를 추구하는 실속형 관광소비 정착’ 등으로 요약된다(Choi and Ahn, 2014). 이를 통하여 관광객들의 관광 경험이 증가하면서 유명한 명소 중심의 대중관광보다는 관광 대상지 주민들의 일상 생활공간을 관광 목적지로 하고, 조금 불편하더라도 새로운 경험을 중요하게 여기는 경향을 살펴볼 수 있다. | |
관광 소비 트렌드로 인해 변화한 관광 경향은? | 최근 국내의 관광 소비 트렌드를 살펴보면 ‘즐거운 불편함을 선호하는 Outdoor Recreation’, ‘여유로움과 행복을 추구하는 슬로우 트래블’, ‘지역의 숨겨진 매력을 찾아 떠나는 여행’, ‘스스로 결정하고 떠나는 DIY 여행’, ‘관광의 新소비층으로 부상하는 중장년층’, ‘칩시크 (Cheap Chic)를 추구하는 실속형 관광소비 정착’ 등으로 요약된다(Choi and Ahn, 2014). 이를 통하여 관광객들의 관광 경험이 증가하면서 유명한 명소 중심의 대중관광보다는 관광 대상지 주민들의 일상 생활공간을 관광 목적지로 하고, 조금 불편하더라도 새로운 경험을 중요하게 여기는 경향을 살펴볼 수 있다. 이렇듯 점점 색다르고 차별화된 관광 상품과 목적지를 요구하는 관광 수요시장의 변화는 관광공급시장이 이에 대한 대응책을 마련해야 함을 시사해 준다. |
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