[논문]Re-Birth Design Analysis for Developing Sustainable Fashion Products

Lee, Yoon Kyung; DeLong, Marilyn

doi:10.5850/jksct.2016.40.3.566

[국내논문] Re-Birth Design Analysis for Developing Sustainable Fashion Products 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.40 no.3, 2016년, pp.566 - 573

Lee, Yoon Kyung (Dept. of Textiles, Merchandising and Fashion Design, Seoul National University) , DeLong, Marilyn (College of Design, University of Minnesota)

Abstract ▼ AI-Helper

Sustainability in fashion cannot ignore fashion attributes required for the design of rapidly changing and innovative products. This study examines "Re-Birth Design" development and provides a means to apply academic and industry perspectives to the investigation of Re-Birth fashion product development. This study defines "Re-Birth Design" as stock that has been designed and launched through distribution channels, subsequently returned unused, then improved and reborn into a new product for redistribution. This study analyzed specific cases. We selected 100 designs for Re-Birth from 11 brands of "K" fashion company in Korea, to be successfully sold in 2014. These cases are used in the analysis and are categorized into design types. As a result of the analysis, "Re-Birth Design" had five levels: Level 1. Changes in supplementary materials such as adding or removing decoration, Level 2. Changes in patterns or materials (changes within the product), Level 3. Partial changes in design (leading to a new design), Level 4. Complete deconstruction and rebirth of the design, and Level 5. Complete deconstruction followed by the use of the design source for a new product that is not a garment. This study analyzed products owned by brands, as well as successful cases of Re-Birth designs that reused existing resources, reduced energy consumption, and increased environmental and economic efficiency by recreating new products that could be resold.

주제어

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문제 정의

The study reported here aims to identify a plan for sustainable fashion design within the context of the redesign of stocked fashion products. This research was based on case studies that achieved results through in-depth discussion of the use of stocked products, which impact on high clothing prices due to storage and handling difficulties in the fashion industry, and the actual use of these products.
The study reported here aims to identify a plan for sustainable fashion design within the context of the redesign of stocked fashion products. This research was based on case studies that achieved results through in-depth discussion of the use of stocked products, which impact on high clothing prices due to storage and handling difficulties in the fashion industry, and the actual use of these products. Stocked products are a cause of particularly high clothing prices.
This study analyzed the products owned by brands, as well as successful cases of Re-Birth designs that reused existing resources, reduced energy consumption, and increased environmental and economic efficiency by recreating products into other that could be resold. This study holds significance in that it provides data that can expand the development of Re-Birth fashion products. In a follow-up study, we would like to develop creative ideas and design development models for sustainable design, and have students participate in the Re-Birth design process through actual design courses in order to understand consumer needs and the relevant brands' concepts and distribution process.

제안 방법

In an effort to establish a method for the practical use and diffusion of sustainable design in Korean culture, this study focused on stocked products that failed to sell and were left unused.
In order to enhance JN's brand image and increase practicality, the level 3 product in [Table 3] was altered by removing the bottom hem, adding a color block to match the brand's concept, and increasing the length, which increased versatility and allowed more casual styling.
Second, a number of Re-Birth design success stories are considered to illustrate the types of ideas that led to new designs, and analyzed step-by-step to describe a design approach by which stocked products may be recreated into new products. Third, a plan is proposed whereby the problems of stocked products may be addressed, and future ReBirth designs expanded, by illustrating the advantages of developed Re-Birth fashion products.
This study analyzed the products owned by brands, as well as successful cases of Re-Birth designs that reused existing resources, reduced energy consumption, and increased environmental and economic efficiency by recreating products into other that could be resold. This study holds significance in that it provides data that can expand the development of Re-Birth fashion products.

대상 데이터

In order to examine the ideas used to redesign existing products in Re-Birth design success stories, the subjects of this study were the 11 brands of the fashion company “K” which participated in the Re-Birth design project.
The period of the study was from the point at which Re-Birth officially entered the market in 2013, until the point at which normal production and sales took place in 2014, and was limited to Re-Birth products available in the market for one year. The 100 products included 6 from H, 8 from S, 18 from HC, 4 from E, 14 from KS, 7 from LC, 3 from JN, 14 from CC, 9 from C, 8 from CM, and 9 from RE;CODE, with brand names represented by initials for the sake of anonymity.
0% due to this improved sales rate. The corresponding products were extracted from each of the 11 brands at random, and a total of 100 products were analyzed. The period of the study was from the point at which Re-Birth officially entered the market in 2013, until the point at which normal production and sales took place in 2014, and was limited to Re-Birth products available in the market for one year.

성능/효과

Because product prices were set to be the same price as the original product, without including an additional reverse cost, these products held an advantage with regard to price, and the reverse product's sales rate improved by 32.0% compared to the existing product and displayed a 217.0% cost recovery rate.
For purposes of this study, a Re-Birth product was regarded as successful if its sales rate exceeded 40.0%, and the recovery rate exceeded 200.0% due to this improved sales rate. The corresponding products were extracted from each of the 11 brands at random, and a total of 100 products were analyzed.
The design changes in 91.0% of the Re-Birth products from 11 brands, which were the subjects of this study, varied from level 1 to level 3, and the cost recovery rate increased as the Re-Birth product's difficulty level decreased.
This study is significant in that it analyzes a “ReBirth” design process by which resources can be reused, energy consumption reduced, and competitive efficiency increased by recreating stocked products from current brands long overshadowed by newer products into products that can once again be sold.

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